Some time ago, in US, someone came out with this “Obesity Is Suicide” campaign. The intention is good, but some people are making noise. The key reason some people are complaining because this advertisement is not a “public service” announcement. At the bottom of the poster is a bariatric surgery Web address. Bariatric surgery, which is also known as weight loss surgery, is the various surgical procedures performed to treat obesity by modification of the gastrointestinal tract to reduce nutrient intake or absorption.
A guy (a suicide bomber to be exact) having cheese “bombs” tied to his body
A lady was “killed” with candy (looks like M&M) on her hand.
- If not because of the commercial intention, the advertisements are quite good. Food we put into mouths is physically shaping us. Eating unhealthily are killing us “slowly”. Similar with smoking, obesity is not a crime, but it is a slow suicide. May be some people will say global warming will lead to ice age when most places will be flooded with cold water. People who have the most body fat will survive whereas the skinniest will freeze to death. OK, that is a joke.
- Again, advertisements like these will get some people roaring for discrimination or insensitiveness. If that is the case, the creator probably has achieved the objective of the campaign – getting noticed.
- Though I like the advertisements, I do not recommend unnecessary surgery like bariatric surgery when we have other ways for weight control. Eating well and exercising are better alternatives. In fact, even after the surgery, if one does not follow a good diet plan, he will still gain weight and end up getting more ill. So, bariatric surgery is not a quick fix for obesity.
If you are obese, take the advertisements with pinch of salt. Think positively. Act positively.
Category: Weight Loss
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