MunFitnessBlog.Com » Fitness News

Mallercise (Walking in Mall) – Is It Another Fitness Craze?

Mun — Mon, 16 Nov 2009 01:34:35 +0000

Every weekend, in the city I stay, I see people flocking to shopping malls. It has almost been a common trend in big cities when families spending almost a day in the mall, from shopping, dining to movie going in the same place. While some are doing that, that is another group of people actually exercise too in the same mall, 3 to 4 times a week.

Yes, I am talking about “mallercise”. Mallercise, or commonly known as mall walking, is a walking exercise in shopping malls. It is supposed to be the power walking done while window shopping. The craze has swept many places in the US, Canada and catching on in the UK too.(...)
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Subway Replace McDonald’s as The Biggest Fast Food Chain?

Mun — Tue, 06 Oct 2009 02:24:32 +0000

Was just told by a friend that Subway restaurants have now overtaken the number of McDonald’s outlets in the US, Canada, Australia and New Zealand. Isn’t true?

After doing a quick check, it look as if my friend is telling truth. This is a trend that is expected to continue throughout the European continent over the coming years. Subway is even being recognized as the fastest growing franchise in the world. Subway currently has about 31,814 outlets whereas McDonald’s has about 31,000 (but the data is 2.5 years old). Subway is very aggressive, don’t you think so? It has opened over 2,000 outlets in year 2005 alone.(...)
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Obesity Helpline Number on Larger Size Clothes, Isn’t An Insult?

Mun — Wed, 19 Aug 2009 00:46:49 +0000

In year 2006, writing in the British Medical Journal (from Times Online UK), health specialists in the UK are suggesting to the government to consider the following ideas to deal with obesity issue:

Clothes made in larger sizes should carry a tag with an obesity helpline number. So, what sizes are considered to be large then? All clothes sold with a waist of more than 40in for men and 37in for boys, women’s garments with a waist of more than 35in or size 16 or above, and more than 31in for girls.(...)
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Michael Jackson Putting Too Much Stress On His Body

Mun — Sun, 12 Jul 2009 04:06:10 +0000

Right after Michael Jackson passed away on June 25, 2009, many websites have written about his death. It is believed that he had cardiac arrest (heart fails to contract and therefore affecting circulation of blood). While many knew that Michael is preparing for “This Is It” (series of 50 concerts in London), not many knew that he has engaged a bodybuilder to prepare him for the concerts.
(...)
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How To Sell Gym Membership With Sex?

Mun — Fri, 26 Jun 2009 16:00:30 +0000

When competitions are getting stiffer, the fine line between creative marketing and overt sexuality is getting even thinner. In US, Equinox Fitness Club which is an upmarket fitness center has launched its “Happily Ever” campaign with a provocative advertisement campaign. May be it is true that sex sells in almost all industries, including fitness industry as I wrote in my earlier article – Does Sex Still Sell in Sports?

Here are some of the controversial print advertisement posters:(...)
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Chinese Don’t Like Sweet Oreo?

Mun — Fri, 29 May 2009 16:20:36 +0000

In 1996, Kraft (third largest food company in the world after Nestle and PepsiCo) introduced Oreos to China customers. However, the cookie was not well accepted by Chinese there and the sales had been flat. Nine years later, the marketing team finally did a study and found out some interesting findings. The traditional Oreos were too sweet for Chinese too.

The team has developed 20 prototypes of Oreos which are less sweet. After rounds of feedback, Kraft decided to relaunch a reduced-sugar Oreo specifically for China market. Since then, the revenue has doubled and Oreo has become the number one cookie in China. If you look at this from the business perspective, it is indeed a smart move, though 9 years late. While many US companies are still trying to find foreign markets using their existing products in US, Oreo has learned its lesson. So, the successful ones are those who localized their products in global market.(...)
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Stop Obese People From Eating In Restaurant

Mun — Mon, 20 Apr 2009 00:55:43 +0000

In US, lawmakers in the state of Mississippi are planning to create a bill to stop restaurants from serving food to obese people. Source. The state has the highest obesity rate in the USA. If this bill really goes through, all food establishments will need to rely on few criteria to define whether one is obese.

Mun’s Comments

As expected, with airlines are already thinking of charging more on overweight passenger, obese people take this move as a discrimination. If a business refuses providing service based on ethnicity or gender, people will jump. Now, if obese people are denied food in restaurant, it can a discrimination too. I just find it hard to see waiter weighing every customers before they are allowed to enter the restaurant.(...)
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Do You Want To Get Skinny To Be Male Fashion Model?

Mun — Fri, 10 Apr 2009 00:28:14 +0000

I was very thin when I was a teenager, less than 105 pounds (48 kilogram). It was always a disadvantage during physical games like soccer and basketball. None of my friends want to be that thin too. So, it is only normal to think that most guys want to look fit with some nice muscles.

However, things may be different now. While many are criticizing ladies for starving to have size zero body shape, more and more male fashion models are “slimming down” to be skinny. The so called standard body figure for male model is now 6 feet tall, 145 pounds weight and 28-inch waist. Just imagine a guy with long neck, narrow shoulders, pencil legs, and small chest doing catwalk. Seriously, worship of thinness this way is just too much. I hope guys will not fall into it and not being brainwashed thinking that “thin is good”, just like what happen to many women. If this really happens, we will hear stories men suffering from anorexic.(...)
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