When competitions are getting stiffer, the fine line between creative marketing and overt sexuality is getting even thinner. In US, Equinox Fitness Club which is an upmarket fitness center has launched its “Happily Ever” campaign with a provocative advertisement campaign. May be it is true that sex sells in almost all industries, including fitness industry […]

In 1996, Kraft (third largest food company in the world after Nestle and PepsiCo) introduced Oreos to China customers. However, the cookie was not well accepted by Chinese there and the sales had been flat. Nine years later, the marketing team finally did a study and found out some interesting findings. The traditional Oreos were […]

In US, lawmakers in the state of Mississippi are planning to create a bill to stop restaurants from serving food to obese people.   Source. The state has the highest obesity rate in the USA.  If this bill really goes through, all food establishments will need to rely on few criteria to define whether one […]

I was very thin when I was a teenager, less than 105 pounds (48 kilogram). It was always a disadvantage during physical games like soccer and basketball. None of my friends want to be that thin too. So, it is only normal to think that most guys want to look fit with some nice muscles. […]

Today, not really a fitness post, but more like an interesting fast food update I found from the Web.  A Korean company has creatively come out with dual compartment cup – one for chicken nugget at the top and one for soda at the bottom. The cup is available in two sizes – 20 or […]

I am not so sure whether I will be able to exercise when I am 100 years old, assuming I am able to live that long. Ida Wasserman celebrated her 100th birthday and this great grandmother started off her day in gym.  She does her stretching in her sweat suit and black orthopedic shoes. Then, […]