Chinese Don't Like Sweet Oreo? Kitajski Ne radi Sweet Oreo?

In 1996, Kraft (third largest food company in the world after Nestle and PepsiCo) introduced Oreos to China customers. Leta 1996, Kraft (tretje največje prehrambeno podjetje na svetu po Nestle in PepsiCo) je predstavil Oreos strankam Kitajsko. However, the cookie was not well accepted by Chinese there and the sales had been flat. Vendar, piškot ni bila dobro sprejeta kitajski tam in je bila prodaja stanovanje. Nine years later, the marketing team finally did a study and found out some interesting findings. Devet let pozneje, marketinško ekipo je zgodilo študije in ugotovil, zanimive ugotovitve. The traditional Oreos were too sweet for Chinese too. Tradicionalni Oreos bilo preveč sladko za kitajske tudi.

The team has developed 20 prototypes of Oreos which are less sweet. After rounds of feedback, Kraft decided to relaunch a reduced-sugar Oreo specifically for China market. Since then, the revenue has doubled and Oreo has become the number one cookie in China. Skupina je razvila 20 prototipov Oreos, ki so manj sladek. Po kroga povratnih informacij, Kraft odločila, da ponovno zniža sladkor Oreo posebej za kitajski trg. Od takrat, prihodek podvojil in Oreo je postal številka ena piškotek na Kitajskem. If you look at this from the business perspective, it is indeed a smart move, though 9 years late. Če pogledaš na to iz poslovnega vidika, je to res pametna poteza, čeprav je 9 let prepozno. While many US companies are still trying to find foreign markets using their existing products in US, Oreo has learned its lesson.  So, the successful ones are those who localized their products in global market. Medtem ko je veliko ameriških podjetij so še vedno poskušajo najti tuje trge za uporabo svojih obstoječih izdelkov v ZDA, Oreo je naučila svojo lekcijo. Torej, uspešnih so tiste, ki so lokalizirane svoje izdelke na svetovnem trgu.

Now, I wonder whether other foods are having too much sugar in them too. Sedaj, sprašujem, ali drugih živil imajo preveč sladkorja v njih preveč. A quick check actually confirmed what I said. Hiter pregled dejansko potrdijo, kar sem rekel. Breakfast cereals, wholemeal bread and soups are among those foods which are getting sweeter than they used to be 30 years ago. Žitarice za zajtrk, polnozrnati kruh in juhe so tista živila, ki so dobili slajše kot so nekoč pred 30 leti. Referring to the chart below, if you look at Kellog's cereal, the sugar was 9.6 gram (per 100 gram) in 1978 and it has increased to 17 gram in year 2007; the sugar content in wholemeal bread has increased from 2.1 gram in year 1978 to 3.7 gram in year 2007. Sklicujoč se na grafikonu spodaj, če gledate žit Kellog's, sladkor, je bila 9,6 grama (na 100 gram), v letu 1978 in se je povečala na 17 gramov v letu 2007, vsebnosti sladkorja v polnozrnati kruh se je povečal z 2,1 grama v letu 1978 do 3,7 grama v letu 2007.

Many health watchdogs are encouraging people to cut down on the amount of sodium (salt), but not many are asking food companies to cut down on the use of sugar. Veliko zdravja čuvaji so spodbujanjem ljudi k zmanjšanju količine natrija (soli), vendar ne veliko se sprašuje, prehrambena industrija zmanjšati za uporabo sladkorja. Food companies have been using sugar to make up for the lower salt or fat level.  May be, you should not blame them.  After all, everyone is trying hard to increase sales in the competitive market. Food podjetja so bila z uporabo sladkorja, da bi za manj soli in maščob ravni. Se lahko, ne smete kriviti zanje. Konec koncev, vsi se trudi za povečanje prodaje na konkurenčnem trgu.

Going back to Chinese Oreo, I am not sure whether the consumers there will slowly upping the sugar eventually. When kids start eating them, their tolerance on sugar may slowly go up to the level same with original Oreo sold in US. Going back kitajski Oreo, nisem prepričan, ali potrošnik ne bo počasi upping sladkorja na koncu. Ko otroci začnejo jesti njih, lahko svoje tolerance za sladkor počasi pojdite do iste ravni, z originalnim Oreo prodajajo v ZDA. The other thing, disliking sweet food does not mean Chinese are healthier. Druga stvar, disliking sladko hrano, ne pomeni, kitajski, so zdravi. Chinese eat salty, oily and spicy foods and they are not exactly low fat cuisine. Kitajski jesti slane, mastne in začinjene hrane, in se ne ravno nizko vsebnostjo maščob kuhinjo.

OK, one Oreo, please. OK, ena Oreo, prosim.

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