CNergy Fitness Founder Told Why Malaysians Should Join Its Card Program CNergy Fitness Grundlægger Fortalt Hvorfor malaysiere Skal slutte sig til sine Card Program

I wrote about CNergy Fitness about one and half year ago in my defunct old blog. Jeg skrev om CNergy Fitness omkring halvandet år siden i min hedengangne gamle blog. CNergy is not a gym, but a 1-year card program which allows the members to visit selected gyms in Klang Valley, Malaysia. CNergy er ikke et motionscenter, men en 1-års-kort program, som gør det muligt for medlemmerne at besøge udvalgte hallerne i Klang Valley, Malaysia. These gyms include Gold's Gym, EITP Fitness Sports Image, Fitness Network, Disse hallerne omfatter Gold's Gym, EITP Fitness Sport Image, Fitness Network, Clark Hatch Clark Hatch , Phillip Wain and others. , Phillip Wain og andre. Members are also be entitled to some good discounts from selected merchants including Royal Sporting House, GNC, Pathlab, Sports Planet, Summit Climbing Gym and hers. Medlemmerne er også have ret til nogle gode rabatter fra udvalgte forretninger, herunder Royal Sporting House, GNC, Pathlab, Sport Planet, Summit Climbing Gym og hendes.

Had the chance to talk to the founder, Yu Jin. Haft mulighed for at tale med grundlæggeren, Yu Jin. Let's find out what he thinks about his company and why should the gym goers consider its card program. Lad os finde ud af, hvad han mener om sin virksomhed, og hvorfor skulle de gym goers overveje sin kort-program.

Mun: Hi Yu Jin, first of all, thanks for accepting the interview. Mun: Hej Yu Jin, først og fremmest, tak for accept af interviewet. Why not you start off by telling us why CNergy and why not building another gym? Hvorfor ikke, at du begynder med at fortælle os, hvorfor CNergy og hvorfor ikke bygge et andet gym?

Yu Jin: Sure. Yu Jin: Sure. First, by having a privilege card instead of running a gym, I have the freedom to tie up with any gym that I want to. For det første ved at have et privilegium kort i stedet for at køre et motionscenter, jeg har friheden til at binde op med en gym, som jeg vil. Through CNergy, I do not have expensive overheads of running my own gym, of which I can channel to membership privileges. Gennem CNergy, jeg har ikke dyre faste udgifter ved at drive min egen gym, som jeg kan kanal til medlemskab privilegier.

As for gym goes, they will have more choices and get to experience different places instead of staying with one place. Med hensyn til gym går, vil de have flere valgmuligheder og komme til at opleve forskellige steder i stedet for at bo hos ét sted.

Mun: Great. Mun: Great. How many members do you have now and what is your target number by end of year 2007? Hvor mange medlemmer har du nu, og hvad er dit mål nummer ved udgangen af år 2007? Are you targeting a specific group of customers? Er du rettet mod en specifik gruppe af kunder?

Yu Jin: We currently have over 1000 members. Yu Jin: Vi har i øjeblikket over 1000 medlemmer. We hope to increase the numbers significantly by next year. Vi håber at øge antallet betydeligt til næste år. We have managed to get many members without much advertising or promotions. Vi har formået at få mange medlemmer uden megen reklame eller salgsfremstød. Most of them know us from word of mouth. De fleste af dem kender os fra mund til mund. However, we are planning for an awareness drive soon, starting with the “Fit For Life” Weekend which we will be running from 19 – 21st October 2007 in 1-Utama. Men vi planlægger en oplysningskampagne snart, begyndende med "Fit for Life" Weekend, som vi vil køre fra den 19. - 21. oktober 2007 i 1-Utama.

Our main target customers are gym virgins – those who want to start working out but don't know where to begin. Vores vigtigste mål kunder er gym jomfruer - dem, der ønsker at begynde at arbejde ud, men ved ikke hvor man skal begynde.

Mun: That is good. Mun: Det er godt. Which are the bigger gyms and merchants you have partnered with? Som er de større fitnesscentre og handlende, du har indgået et samarbejde med?

Yu Jin: We have Clark Hatch, Gold's Gym and Phillip Wain which are internationally known brands. Yu Jin: Vi har Clark Hatch, Gold's Gym og Phillip Wain, der er internationalt kendte mærker. The rest of them are good quality, privately owned gyms. Resten af dem er god kvalitet, privatejet motionsrum. Many actually prefer the latter as their service is almost always better. Mange der rent faktisk foretrækker sidstnævnte som deres service er næsten altid bedre.

Mun: What is in there for the gyms and merchants? Mun: Hvad er der for fitnesscentre og handlende? What do they get when CNergy member visit the gym? Hvad gør de får, når CNergy medlem besøger gym?

Yu Jin: We pay the gyms in advance for usage. Yu Jin: Vi betaler hallerne på forhånd for brug. The gyms are in a winning position – they do not have to fork out any promotional or marketing monies or effort. Den hallerne er i en vindende position - de behøver ikke at punge ud med noget reklame eller markedsføring penge eller anstrengelse. We do all of those. Vi gør alt for dem. Most of the gyms we tie up with have excess capacity, even during peak hours. De fleste af de fitnesscentre, vi binde op med, har overskydende kapacitet, selv i myldretiden. In addition, the additional traffic makes increases their revenue through personal training, spa, massage, supplements sales, etc. Derudover gør den ekstra trafik øger deres indtægter gennem personlig træning, spa, massage, kosttilskud salg, osv.

Mun: I see. Mun: Jeg ser. As the CNergy card fee is only RM720 whereas your partner gym is charging RM1,100 to RM1,500 for a yearly membership fee. Som CNergy kortgebyr er kun RM720 henviser til, at din partner gym oplades RM1, 100 til RM1, 500 for et årligt kontingent. Will a user then buy CNergy card and use it to visit that particular gym regularly? Vil en bruger derefter købe CNergy kortet og bruge det til at besøge denne særlige gym regelmæssigt?

Yu Jin: What we do is that we buy the “slow days” from each of these gyms. Yu Jin: Hvad vi gør, er, at vi køber den "langsom dage" fra hver af disse motionsrum. However, the slow days are all different, which is good for the CNergy member. Men den langsomme dage er alle forskellige, hvilket er godt for CNergy medlem. We have managed to find a balance between the gyms and us. Vi har formået at finde en balance mellem hallerne og os. Most of the people who join us are newbies which means that they would otherwise not step into our partner gyms at all. De fleste af de mennesker, der sammen med os er nybegyndere, hvilket betyder, at de ellers ikke ville træde ind i vores partner motionscentre på alle.

Mun: I remembered that CNergy yearly membership was RM599 in March 2006. Mun: Jeg huskede, at CNergy årligt medlemskab blev RM599 i marts 2006. Now, it has been increased 20% to be RM720. Nu er det blevet steg 20% til RM720. Will you mind share with us the reason of doing so? Vil du noget imod at dele med os grund til at gøre det?

Yu Jin: We have since increased our privileges to include yoga centers, kickboxing classes and sports centers. Yu Jin: Vi har siden øget vores privilegier til at omfatte yoga-centre, kickboxing klasser og sports centre. There are also more merchants where members can get discounts from as well as events like health talks. Der er også flere handlende, hvor medlemmer kan få rabat hos samt begivenheder som sundhed samtaler. The increase is actually only RM10 per month, which is minimal. Stigningen er faktisk kun RM10 per måned, hvilket er minimal.

Mun: Fair enough. Mun: Fair nok. At your website, under the Gym & Merchants section, I do not find any information about the time I can go to each gym. På dit websted, under Gym & Merchants sektion kan jeg ikke finde nogen oplysninger om den tid, jeg kan gå til hver gym. So, can I assume that with CNergy card, I can go to Clark Hatch Mont Kiara anytime, including using the swimming pool during peak hours? Så kan jeg gå ud fra, at med CNergy kort, kan jeg gå til Clark Hatch Mont Kiara når som helst, herunder brug af swimmingpoolen i myldretiden?

Also, it is indeed good to know CNergy has tied up with merchants like Royal Sporting House, Sports Planet, TNT Kickboxing, Sunway Lagoon and even GNC. Også, det er virkelig godt at vide CNergy er bundet op med handlende, som Royal Sporting House, Sport Planet, TNT Kickboxing, Sunway Lagoon og endda GNC. Where can I get this information? Hvor kan jeg få disse oplysninger?

Yu Jin: It is actually on the website under “Membership Privileges”. Yu Jin: Det er faktisk på hjemmesiden under "Medlemskab privilegier". We make it a point to be very clear about the workout times. Vi gør det til et punkt at være meget klar over den træning gange. Our consultants will always send the membership privileges to members prior to them signing up. Vores konsulenter vil altid sende medlemskab privilegier til medlemmerne forud for dem tilmelding.

Mun: Once CNergy has many members, I believe that you will be able to set up a small community for fitness enthusiasts. Mun: Når CNergy har mange medlemmer, tror jeg, at du vil være i stand til at oprette et lille samfund for fitness-entusiaster. What is your plan for your members? Hvad er din plan for jeres medlemmer?

Yu Jin: We plan to organize much more than what any single fitness center can do. Yu Jin: Vi planlægger at organisere meget mere end hvad et enkelt fitnesscenter kan gøre. We definitely plan to have more member outing for activities like rock climbing, adventure caving, paintball, futsal, bowling which are available through our merchants. Vi afgjort til at have flere medlemmer udflugt til aktiviteter som klatring, adventure caving, paintball, futsal, bowling, som er tilgængelige via vores forhandlere. We also plan to have a newsletter which will update members on the latest happenings. Vi planlægger også at have et nyhedsbrev, der vil opdatere medlemmerne om de seneste begivenheder.

Yu Jin himself is a regular gym goer. Yu Jin selv er en regelmæssig gym goer.

Mun: Running a business is challenging. Mun: Kørsel af en virksomhed er udfordrende. Once again, I salute your entrepreneurship. Endnu en gang, jeg respekterer din iværksætteri. Do you do this alone? Vil du gøre det alene? Do you plan to set up similar card program in other countries? Har du planer om at oprette lignende kort program i andre lande?

Yu Jin: It has been very challenging initially as many people do not understand the concept. Yu Jin: Det har været meget udfordrende i første omgang så mange mennesker ikke forstår begrebet. However, they have come to realize that we are a bona fide organization with a real passion for fitness. De har imidlertid indset, at vi er en bona fide-organisation med en ægte passion for fitness. Customer satisfaction is our number one priority. Kundetilfredshed er vores første prioritet. I initially started the company alone but I have managed to build a small but strong team to support me. Jeg oprindeligt startede virksomheden alene, men jeg har formået at opbygge et lille, men stærkt hold til at støtte mig.
As for expansion plans, we plan to expand throughout Malaysia next year and probably to Singapore and Thailand the year after. Som for ekspansionsplaner, planlægger vi at udvide hele Malaysia næste år og sandsynligvis til Singapore og Thailand året efter.

Mun: Last but not least, you will have a chance here to promote CNergy card to my readers – why they should consider buying the card? Mun: Sidst men ikke mindst, vil du have en chance her for at fremme CNergy kort til mine læsere - hvorfor de bør overveje at købe kortet? Also, how can they contact you if they have more questions? Også, hvordan kan de kontakte dig, hvis de har flere spørgsmål?

Yu Jin: Anybody who wants to get fit would benefit from our membership. Yu Jin: Enhver, der ønsker at komme i form ville drage fordel af vores medlemskab. We give superb value for a very low fee. Vi giver fantastisk værdi for en meget lav afgift. There simply isn't anything more affordable than CNergy – even the worn down, neighborhood gym with rusty equipments! Der er simpelthen ikke noget mere overkommelig end CNergy - selv de slidt ned, nabolaget træningscenter med rustne udstyr! We will continue to improve and give the best to our members. Vi vil fortsætte med at forbedre og give det bedste til vores medlemmer. After all, members are what makes the company. Efter at alle, der er medlemmer, hvad der gør virksomheden. Many gyms forget that. Mange motionscentre glemme.

To contact us, they can call 03-6203 9776 or visit Til at kontakte os, kan de kalde 03-6203 9776 eller besøg www.cnergyfitness.com www.cnergyfitness.com . . To contact me personally, drop me a line at yujin@cnergyfitness.com. Til at kontakte mig personligt, drop mig en linje på yujin@cnergyfitness.com.

All readers are invited to join the “Fit For Life” Weekend in 1-Utama from 19 – 21st October 2007. Alle læsere opfordres til at deltage i "Fit for Life" Weekend i 1-Utama fra den 19. - 21. oktober 2007. There will be performances by Jazzercise, yoga experts, kickboxers, wushu champs, break dancers, games and special deals for health purchases. Der vil være koncerter med Jazzercise, yoga eksperter, kickboxers, wushu champs, break dansere, spil og særlige tilbud for sundhed køb. Those present will be treated with a free body fat test and a lucky draw to win exciting prizes. De tilstedeværende vil blive behandlet med en gratis kropsfedt test og en heldig gøre for at vinde spændende præmier. There will also be a very special price for CNergy Cards on that day. Der vil også være en meget speciel pris for CNergy kort på denne dag.

Mun's Comment Mun's Comment
CNergy did pretty well to get 1,000 members within a year. CNergy gjorde ganske godt at få 1.000 medlemmer inden for et år. I would think the membership will be more suitable for students and housewives because of the time slots allocated to visit the gyms. Jeg skulle mene, at medlemskabet vil være mere egnet til studerende og husmødre på grund af de tidspunkter der er afsat til besøg i hallerne. They have more flexible hours compared to working crowd who normally has to work between 8 AM to 6 PM. De har mere fleksible arbejdstider i forhold til at arbejde publikum, som normalt har til at arbejde mellem 8 til 6. Also, like what Yu Jin mentioned, for beginners who need guidance, it may be a good choice. Også, lige hvad Yu Jin nævnt, for begyndere, der har brug for vejledning, kan det være et godt valg. However, for regular gym goers, if they have already known what they want, it may make more sense for them sign up a package directly from the gym. Men for regelmæssig gym goers, hvis de allerede har vidst, hvad de vil, kan det være mere logisk for dem tilmelde dig en pakke direkte fra gym.

CNergy is not really competing head to head with big gyms. CNergy er egentlig ikke konkurrerende hoved til hoved med store motionsrum. Rather, it complements them. As its tag line says, “The card you need to get fit,” CNergy gives beginners a chance to explore the fun of working out with less upfront fees though it comes with a compromise of the time slots it has with some of the gyms. Snarere supplerer dem. Med sin tag-linje, siger: "Det kort du har brug for at komme i form," CNergy giver nybegyndere en chance for at udforske det sjovt at arbejde ud med mindre upfront gebyrer, om det kommer med et kompromis af de tidspunkter, den har med nogle af de motionscentre. For me, CNergy will be more than a card program if its community concept works. It will bring its members closer as a close knitted group. For mig vil CNergy være mere end et kort program, hvis dets samfund koncept virker. Det vil bringe medlemmerne tættere som en tæt strikket gruppe.

The founder, Yu Jin, has strove hard to provide the best for the members. Grundlæggeren, Yu Jin, har kæmpede hårdt for at give det bedste for medlemmerne. Let's wish CNergy all the best and I hope that it will be doing well with its card program. Lad os ønske CNergy alle de bedste, og jeg håber, at det vil gøre godt med sin kort-program.

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