我寫關於CNergy健身大約一和半年前在我停止活動的老blog。 CNergy不是體操，但是允許成員參觀的一年的卡程序在Klang榖，馬來西亞選擇了gyms。 這些gyms包括金子的體操， EITP健身體育圖像，健身網絡， 克拉克艙口蓋Phillip Wain和其他。 成員是也有資格獲得一些好折扣從選擇的客商包括皇家妓院、GNC、Pathlab、體育行星，山頂上升的體操和她的。
有機會與創建者， Yu金談話。 我們發現什麼他考慮他的公司，并且為什麼應該體操行人考慮它的卡程序。
Mun ： 餵Yu金，首先，感謝接受採訪。 為什麼不是您通過告訴開始我們為什麼CNergy和為什麼不建立另一套體操？
Yu金： 當然。 首先，由有一張特權卡片而不是跑體操，我有自由栓以我想要的所有體操。 通過CNergy，我沒有昂貴的天花板跑我自己的體操，其中我可以開水道到會員資格特權。
關於體操去，他們將有更多選擇并且得到體驗不同的地方而不是和一個地方呆在一起。
Mun ： 偉大。 您現在有多少名成員，并且什麼是您的目標數字在年底2007年以前？ 您瞄準一個具體小組顧客？
Yu金： 我們當前有1000名成員。 我們希望由明年極大增加數字。 我們設法得到許多成員，不用做廣告或促進。 大多數認識我們從口頭表達。 然而，我們對了悟驅動很快計劃，從我們跑從19的「適合在生活」週末- 2007年10月21日開始在1-Utama。
我們的主要目標顧客是體操貞女-想要開始制定出，但的那些人在哪裡不知道開始。
Mun ： 那是好。 越大gyms和成為客商的夥伴是哪些您與？
Yu金： 我們有克拉克艙口蓋、金子的體操和Phillip Wain是國際上已知的品牌。 他們其餘的人是質量好，私有的gyms。 許多實際上更喜歡後者，雖然他們的服務幾乎總更好的。
Mun ： 什麼那裡為gyms和客商？ 他們得到什麼，當CNergy成員參觀體操？
Yu金： 我們事先支付gyms用法。 gyms在一個贏取的位置-他們不必須分叉任何增進或營銷金錢或努力。 我們做所有那些。 Most of the gyms we tie up with have excess capacity, even during peak hours. In addition, the additional traffic makes increases their revenue through personal training, spa, massage, supplements sales, etc.
Mun: I see. As the CNergy card fee is only RM720 whereas your partner gym is charging RM1,100 to RM1,500 for a yearly membership fee. Will a user then buy CNergy card and use it to visit that particular gym regularly?
Yu Jin: What we do is that we buy the “slow days” from each of these gyms. However, the slow days are all different, which is good for the CNergy member. We have managed to find a balance between the gyms and us. Most of the people who join us are newbies which means that they would otherwise not step into our partner gyms at all.
Mun: I remembered that CNergy yearly membership was RM599 in March 2006. Now, it has been increased 20% to be RM720. Will you mind share with us the reason of doing so?
Yu Jin: We have since increased our privileges to include yoga centers, kickboxing classes and sports centers. There are also more merchants where members can get discounts from as well as events like health talks. The increase is actually only RM10 per month, which is minimal.
Mun: Fair enough. At your website, under the Gym & Merchants section, I do not find any information about the time I can go to each gym. So, can I assume that with CNergy card, I can go to Clark Hatch Mont Kiara anytime, including using the swimming pool during peak hours?
Also, it is indeed good to know CNergy has tied up with merchants like Royal Sporting House, Sports Planet, TNT Kickboxing, Sunway Lagoon and even GNC. Where can I get this information?
Yu Jin: It is actually on the website under “Membership Privileges”. We make it a point to be very clear about the workout times. Our consultants will always send the membership privileges to members prior to them signing up.
Mun: Once CNergy has many members, I believe that you will be able to set up a small community for fitness enthusiasts. What is your plan for your members?
Yu Jin: We plan to organize much more than what any single fitness center can do. We definitely plan to have more member outing for activities like rock climbing, adventure caving, paintball, futsal, bowling which are available through our merchants. We also plan to have a newsletter which will update members on the latest happenings.
Yu Jin himself is a regular gym goer.
Mun: Running a business is challenging. Once again, I salute your entrepreneurship. Do you do this alone? Do you plan to set up similar card program in other countries?
Yu Jin: It has been very challenging initially as many people do not understand the concept. However, they have come to realize that we are a bona fide organization with a real passion for fitness. Customer satisfaction is our number one priority. I initially started the company alone but I have managed to build a small but strong team to support me.
As for expansion plans, we plan to expand throughout Malaysia next year and probably to Singapore and Thailand the year after.
Mun: Last but not least, you will have a chance here to promote CNergy card to my readers - why they should consider buying the card? Also, how can they contact you if they have more questions?
Yu Jin: Anybody who wants to get fit would benefit from our membership. We give superb value for a very low fee. There simply isn’t anything more affordable than CNergy – even the worn down, neighborhood gym with rusty equipments! We will continue to improve and give the best to our members. After all, members are what makes the company. Many gyms forget that.
To contact us, they can call 03-6203 9776 or visit www.cnergyfitness.com. To contact me personally, drop me a line at yujin@cnergyfitness.com.
All readers are invited to join the “Fit For Life” Weekend in 1-Utama from 19 - 21st October 2007. There will be performances by Jazzercise, yoga experts, kickboxers, wushu champs, break dancers, games and special deals for health purchases. Those present will be treated with a free body fat test and a lucky draw to win exciting prizes. There will also be a very special price for CNergy Cards on that day.
Mun’s Comment
CNergy did pretty well to get 1,000 members within a year. I would think the membership will be more suitable for students and housewives because of the time slots allocated to visit the gyms. They have more flexible hours compared to working crowd who normally has to work between 8 AM to 6 PM. Also, like what Yu Jin mentioned, for beginners who need guidance, it may be a good choice. However, for regular gym goers, if they have already known what they want, it may make more sense for them sign up a package directly from the gym.
CNergy is not really competing head to head with big gyms. Rather, it complements them. As its tag line says, “The card you need to get fit,” CNergy gives beginners a chance to explore the fun of working out with less upfront fees though it comes with a compromise of the time slots it has with some of the gyms. For me, CNergy will be more than a card program if its community concept works. It will bring its members closer as a close knitted group.
The founder, Yu Jin, has strove hard to provide the best for the members. Let’s wish CNergy all the best and I hope that it will be doing well with its card program.
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Elvina // Oct 8, 2007 at 10:37 am
The concept is good, but it’s the operational time of some gyms that I dun quite like. Meaning I will have to remember which gym open at what time and it will be frustrating to remember all this… :)