CNergy Fitness Founder Told Why Malaysians Should Join Its Card Program CNergy健身方正告訴我們為什麼馬來西亞人應該參加公司卡計劃

I wrote about CNergy Fitness about one and half year ago in my defunct old blog.我寫CNergy健身大約一年半前，在我已不存在的老博客。 CNergy is not a gym, but a 1-year card program which allows the members to visit selected gyms in Klang Valley, Malaysia. CNergy不是一個健身房，但1年卡的計劃，允許成員訪問選定的體育館，在巴生谷，馬來西亞。 These gyms include Gold's Gym, EITP Fitness Sports Image, Fitness Network,這些場館包括黃金的健身房，EITP健身運動圖像，健身網絡， Clark Hatch克拉克海奇 , Phillip Wain and others. ，菲力偉等。 Members are also be entitled to some good discounts from selected merchants including Royal Sporting House, GNC, Pathlab, Sports Planet, Summit Climbing Gym and hers.委員亦有權一些好的折扣從指定商戶，其中包括皇家運動專門店上，GNC，Pathlab，體育星球，首腦會議攀岩健身房和她的。

Had the chance to talk to the founder, Yu Jin.有機會交談的創始人餘斤。 Let's find out what he thinks about his company and why should the gym goers consider its card program.讓我們了解，他認為對他的公司，為什麼要在體育館觀眾考慮其卡項目。

Mun: Hi Yu Jin, first of all, thanks for accepting the interview. 門：喜於機嗯，首先，感謝接受採訪。 Why not you start off by telling us why CNergy and why not building another gym?為什麼你不開端，告訴我們為什麼CNergy為什麼不建立一個健身房？

Yu Jin: Sure. 於機嗯：當然可以。 First, by having a privilege card instead of running a gym, I have the freedom to tie up with any gym that I want to.第一，有一個特權卡，而不是運行健身房，我有自由捆綁任何健身房，我想。 Through CNergy, I do not have expensive overheads of running my own gym, of which I can channel to membership privileges.通過CNergy，我沒有運行費用昂貴，我擁有健身房，其中我的渠道成員的特權。

As for gym goes, they will have more choices and get to experience different places instead of staying with one place.至於去健身房，他們將有更多的選擇，並體驗不同的地方，而不是一個地方住在一起。

Mun: Great. 門：大。 How many members do you have now and what is your target number by end of year 2007?有多少成員，你現在，什麼是您的目標人數2007年年底？ Are you targeting a specific group of customers?你是針對某個特定群體的客戶？

Yu Jin: We currently have over 1000 members. 於機嗯：我們目前有超過1000個成員。 We hope to increase the numbers significantly by next year.我們希望增加的人數顯著明年。 We have managed to get many members without much advertising or promotions.我們必須設法讓許多成員沒有太多的廣告或促銷活動。 Most of them know us from word of mouth.大多數他們知道我們從口耳相傳。 However, we are planning for an awareness drive soon, starting with the “Fit For Life” Weekend which we will be running from 19 – 21st October 2007 in 1-Utama.然而，我們現正計劃在不久的意識驅動，首先是“調整為人生”的週末，我們將運行19 - 2007年10月21日1 -他馬。

Our main target customers are gym virgins – those who want to start working out but don't know where to begin.我們的主要目標客戶是體操童女-誰想要開始工作了，但不知道從哪裡開始。

Mun: That is good. 門：這是很好的。 Which are the bigger gyms and merchants you have partnered with?這是更大的健身房和商家合作，你呢？

Yu Jin: We have Clark Hatch, Gold's Gym and Phillip Wain which are internationally known brands. 於機嗯：我們克拉克海奇，黃金的健身房和菲力偉是國際知名品牌。 The rest of them are good quality, privately owned gyms.其餘他們是好的質量，私人擁有的體育場館。 Many actually prefer the latter as their service is almost always better.許多人實際上更喜歡後者，因為他們的服務幾乎總是更好。

Mun: What is in there for the gyms and merchants? 門：什麼是在那裡的健身房和商人？ What do they get when CNergy member visit the gym?他們得到什麼時CNergy成員訪問健身房？

Yu Jin: We pay the gyms in advance for usage. 於機嗯：我們支付場館提前使用。 The gyms are in a winning position – they do not have to fork out any promotional or marketing monies or effort.該體育館是一個成功的位置-他們不須支付任何促銷或營銷金錢或努力。 We do all of those.我們所有的人。 Most of the gyms we tie up with have excess capacity, even during peak hours.大多數體育場館，我們配合與有產能過剩，即使是在繁忙時間。 In addition, the additional traffic makes increases their revenue through personal training, spa, massage, supplements sales, etc.此外，新增的交通使他們的收入增加，通過人員培訓，水療，按摩，補充銷售等

Mun: I see. 門：我明白了。 As the CNergy card fee is only RM720 whereas your partner gym is charging RM1,100 to RM1,500 for a yearly membership fee.由於CNergy卡費只RM720，而你的伴侶健身房收費令吉，100令吉，500每年的會員費。 Will a user then buy CNergy card and use it to visit that particular gym regularly?將一個用戶，然後購買CNergy卡，並使用它來訪問特定的健身房定期？

Yu Jin: What we do is that we buy the “slow days” from each of these gyms. 於機嗯：我們做的是，我們買了“慢天”每個這些體育館。 However, the slow days are all different, which is good for the CNergy member.然而，慢日子都不同，這是好事，CNergy成員。 We have managed to find a balance between the gyms and us.我們設法找到一個平衡點之間的體育場館和我們。 Most of the people who join us are newbies which means that they would otherwise not step into our partner gyms at all.大多數人誰是新成員加入我們，這意味著它們不然就無法進入我們的合作夥伴加強在各體育場館。

Mun: I remembered that CNergy yearly membership was RM599 in March 2006. 門：我記得CNergy每年的成員RM599 2006年3月。 Now, it has been increased 20% to be RM720.現在，它已增至20％，是RM720。 Will you mind share with us the reason of doing so?請問你介意與我們分享的理由這樣做？

Yu Jin: We have since increased our privileges to include yoga centers, kickboxing classes and sports centers. 於機嗯：我們已在提高了我們的特權，包括瑜伽中心，跆拳道班和體育中心。 There are also more merchants where members can get discounts from as well as events like health talks.此外，也有商人，會員可以得到的折扣從以及健康講座等活動。 The increase is actually only RM10 per month, which is minimal.增加的，其實只是每月令吉，這是最小的。

Mun: Fair enough. 門：公平的。 At your website, under the Gym & Merchants section, I do not find any information about the time I can go to each gym.在您的網站，在健身房和招商節中，我找不到任何有關的時候我可以去各健身房。 So, can I assume that with CNergy card, I can go to Clark Hatch Mont Kiara anytime, including using the swimming pool during peak hours?所以，我可以假設，與CNergy卡，我可以去克拉克海奇山伽羅任何時候，包括使用游泳池，在繁忙時間？

Also, it is indeed good to know CNergy has tied up with merchants like Royal Sporting House, Sports Planet, TNT Kickboxing, Sunway Lagoon and even GNC.此外，它是一個好知道CNergy已綁在一起商人喜歡皇家運動專門店，體育星球，梯恩梯跆拳道，雙威水上樂園，甚至GNC公司。 Where can I get this information?我在哪裡可以得到這些信息？

Yu Jin: It is actually on the website under “Membership Privileges”. 於機嗯：這實際上是在網站的“會員特權”。 We make it a point to be very clear about the workout times.我們的努力，這一點是很明確的鍛煉時間。 Our consultants will always send the membership privileges to members prior to them signing up.我們的顧問將永遠發送會員特權成員之前，他們簽約。

Mun: Once CNergy has many members, I believe that you will be able to set up a small community for fitness enthusiasts. 門：一旦CNergy有許多成員，我相信，你將能夠建立一個小社區為健身愛好者。 What is your plan for your members?你有什麼計劃的成員？

Yu Jin: We plan to organize much more than what any single fitness center can do. 於機嗯：我們計劃舉辦遠遠超過了任何單一的健身中心可以做。 We definitely plan to have more member outing for activities like rock climbing, adventure caving, paintball, futsal, bowling which are available through our merchants.我們肯定有更多的成員郊遊的活動，如攀岩，探險放，彩，室內足球，保齡球這些都可以通過我們的商人。 We also plan to have a newsletter which will update members on the latest happenings.我們還計劃有通訊，將更新最新的成員發生的事情。

Yu Jin himself is a regular gym goer.於機嗯自己是一個普通健身郎中。

Mun: Running a business is challenging. 門：經營商業的挑戰。 Once again, I salute your entrepreneurship.我再次向你的創業精神。 Do you do this alone?你做到這一點？ Do you plan to set up similar card program in other countries?您是否計劃成立類似的卡計劃在其他國家？

Yu Jin: It has been very challenging initially as many people do not understand the concept. 於機嗯：這是非常具有挑戰性的最初很多人不明白的概念。 However, they have come to realize that we are a bona fide organization with a real passion for fitness.但是，他們認識到，我們是一個真正的組織，一個真正的健身熱情。 Customer satisfaction is our number one priority.客戶滿意是我們的首要任務。 I initially started the company alone but I have managed to build a small but strong team to support me.我最初開始單獨的公司，但我已成功地建立起一個小而強大的團隊支持我。
As for expansion plans, we plan to expand throughout Malaysia next year and probably to Singapore and Thailand the year after.至於擴張計劃，我們計劃擴大在馬來西亞明年可能到新加坡和泰國後年。

Mun: Last but not least, you will have a chance here to promote CNergy card to my readers – why they should consider buying the card? 門：最後但並非最不重要，你將有機會在這裡，以促進CNergy卡我的讀者-為什麼要考慮購買的卡？ Also, how can they contact you if they have more questions?此外，他們如何與您聯繫，如果他們有問題嗎？

Yu Jin: Anybody who wants to get fit would benefit from our membership. 於機嗯：如果誰想要得到適合，將受益於我們的會員。 We give superb value for a very low fee.精湛的價值，我們給予了非常低的費用。 There simply isn't anything more affordable than CNergy – even the worn down, neighborhood gym with rusty equipments!目前根本沒有任何東西比CNergy更便宜-甚至拖垮，社區健身與生鏽的設備！ We will continue to improve and give the best to our members.我們將繼續改善和最好的東西帶給我們的成員。 After all, members are what makes the company.畢竟，成員是什麼使該公司。 Many gyms forget that.許多健身房忘記這一點。

To contact us, they can call 03-6203 9776 or visit與我們聯繫，他們可致電03-6203 9776或瀏覽 www.cnergyfitness.com www.cnergyfitness.com . 。 To contact me personally, drop me a line at yujin@cnergyfitness.com.要聯繫我本人，請給我一條線yujin@cnergyfitness.com。

All readers are invited to join the “Fit For Life” Weekend in 1-Utama from 19 – 21st October 2007.所有的讀者被邀請參加“適合於生命”週末在1他馬從19 - 07年10月21日。 There will be performances by Jazzercise, yoga experts, kickboxers, wushu champs, break dancers, games and special deals for health purchases.將有表演Jazzercise，瑜伽專家，kickboxers，武術冠軍，打破舞蹈，遊戲和特別成交健康採購。 Those present will be treated with a free body fat test and a lucky draw to win exciting prizes.在場的人將被視為與自由體脂肪測試和幸運大抽獎贏取豐富獎品。 There will also be a very special price for CNergy Cards on that day.也將有一個非常特別的價格CNergy卡那一天。

Mun's Comment 門的評論
CNergy did pretty well to get 1,000 members within a year. CNergy人幹得非常好讓1000名成員在一年內。 I would think the membership will be more suitable for students and housewives because of the time slots allocated to visit the gyms.我認為會員國將更加適合學生及家庭主婦，由於時段分配給訪問健身房。 They have more flexible hours compared to working crowd who normally has to work between 8 AM to 6 PM.他們有更靈活的工作時間比正常人群要誰的工作上午八時至下午6點。 Also, like what Yu Jin mentioned, for beginners who need guidance, it may be a good choice.此外，像於機嗯提到，適合初學者誰需要指導，它可能是一個不錯的選擇。 However, for regular gym goers, if they have already known what they want, it may make more sense for them sign up a package directly from the gym.不過，觀眾定期健身，如果他們已經知道他們想要什麼，它可能更為合適他們簽署了一個包直接從健身房。

CNergy is not really competing head to head with big gyms. CNergy沒有真正面對面的競爭與大體育館。 Rather, it complements them. As its tag line says, “The card you need to get fit,” CNergy gives beginners a chance to explore the fun of working out with less upfront fees though it comes with a compromise of the time slots it has with some of the gyms. 相反，它補充它們。正如它的口號說，“卡你需要得到適合，”CNergy初學者提供了一個機會，探索的樂趣的工作進行前期費用較低，但它帶有一個妥協的時段有與一些體育場館。 For me, CNergy will be more than a card program if its community concept works. It will bring its members closer as a close knitted group.對於我來說，CNergy將超過一卡計劃 ， 如果其社會的概念作品。這將作為其成員更緊密的針織組。

The founder, Yu Jin, has strove hard to provide the best for the members.創辦人餘進，已經作出很大努力以提供最佳的成員。 Let's wish CNergy all the best and I hope that it will be doing well with its card program.讓我們祝CNergy一切順利，我希望這將是搞好與卡項目。

Category: 分類： Gym Going 體操走向 Email This Post 通過電子郵件發送此帖

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