When I first came across this poster, I just looked at it as an advertisement. Without me knowing, some women were actually offended by that “ugly looking woman”. Drug & Alcohol Service for London (DASL) has come out with a campaign to raise the awareness about women’s problematic drinking issue. It has placed more than 50 posters across the underground network and it has been picked by newspaper.
The feedback has been mixed, with most complaints voiced by some women saying the image of the clown look alike has insulted them. DASL team is pretty creative in using appearance as a way to get the massage to women. Women care about how they look than how healthy they are. Message about alcohol ruining health seems to be boring. Also, if this advertisement is used for men, it will fail miserably. Why? Because most men do not care how ugly they look like.
In case you want to know how you look like after you have been drinking like hell for years, DASL initially has set up a site for people to find out by uploading their normal picture there. However, due to uproar from the women’s right group, it has been taken down. I managed to download few. Here you go:
These pictures look like ghosts in horror movie. To be honest, I have no idea how a alcoholic looks like.
So, what do think about this “If You Drink Like A Man, You Might End Up Looking Like One” campaign?
Category: Fitness News
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