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Is Diet Coke Plus a Marketing Gimmick from Coca Cola?

February 27th, 2008 · 8 Comments ·
 
 

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Writing about Coke will take up few pages of this site. Don’t get me wrong. I am not anti-Coke, just that I seldom drink Coke nowadays. In fact, if I were to buy soft drink with big Mac, I will still go for Coke to spoil myself. Coke used to be my drink of choice for lunch during university days.

Nowadays, people are getting more health conscious. For the first time in recent history, the amount of soda sold in the United Statesmore than 16 billion gallons, fell in 2005, and again in 2006. So, as the market leader, Coca Cola definitely has to act on it. Therefore, it launched a new drink, Diet Coke Plus, in April 2007 in selected areas in the US to test the market.

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What is the big deal about this Diet Coke Plus?

Diet Coke Plus is actually similar with the normal Diet Coke, just that it is fortified with vitamins and minerals. So, it is calorie-free and carbohydrate-free soda drink. It is time for the giant to catch up with 7 Up which has its vitamin-enriched versions. The rival, Pepsi has also released its own diet “energy” drink called Diet Pepsi MAX in June 2007.

Diet Coke is the newest member of the Diet Coke family, which includes the flagship Diet Coke, Caffeine Free Diet Coke, Diet Coke with Lime, Diet Cherry Coke, and Diet Coke Sweetened with Splenda. Diet Coke is now the third best-selling soft drink in America, after Coke Classic and Pepsi. So, I do not think Coca Cola will totally replace Diet Coke. In fact, this new drink is part of the company plan to conquer the market.

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Coca Cola has begun advertising for Diet Coke Plus in the US with the slogan “Great Taste Has Its Benefits.” The company wants to emphasis that this Diet Coke product has several essential vitamins and minerals while giving people the familiar taste of Diet Coke they have grown accustomed to. Yes, the company is trying hard to tell consumers that they will get healthy by drinking soda. Diet Coke Plus is claimed to be “the first nutrient-enhanced carbonated soda to be offered by a major brand”. It has vitamins B3, B6, and B12, and the minerals zinc and magnesium.

The packaging includes the familiar Diet Coke logo along with a multi-colored “Plus” with the wording “Diet Coke with vitamins & minerals” listed on the product. The can is still the regular can of soda, but has a straight, sleek design like many of the energy drinks out there.

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So, what is the taste of Diet Coke Plus?

Some said that this new drunk is a little bit sweeter than a regular Diet Coke whereas others could not really tell that Diet Coke Plus is any different from the regular Diet Coke. I have not had a chance to test it yet but I would think it may be slightly more bitter due to vitamin enhancement? However, supposedly, it should be sweeter because it is sweetened with a blend of aspartame and acesulfame potassium, unlike regular Diet Coke which only contains aspartame.

Not too bad, I would say about the idea of coming out with vitamin-infused diet soda. Since you going to drink a diet soda, why wouldn’t you want to add some vitamins and minerals to make it better? Nowadays, people are turning away from traditional soft drink, which sales has been hurt because of bad publicity about its link to obesity. In an increasingly health conscious society, this sugar-free yet nutrient filled drink will probably be accepted.

However, some critics do not think so. They do not believe that the drink can be made “healthy” by adding a few isolated nutrients. Systematically stripping nutrition out of food, and then adding it later in isolated form, may be a bust. Isolated vitamins and other nutrients may not pack the same benefits as when they occur in whole foods. I believe what the critics said is probably right.

Also, if one thinks that Diet Coke Plus is good because of the vitamin it provides, then how about those hard liquor blended with juice? Can we say this drink is healthy just because the juice offers vitamin C? The precious vitamin will not somehow negate the unhealthy effects of the vodka. Same point applies here for Diet Coke Plus.

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You may still say, “Come on, Mun. This is a healthy Coke.”

Is it really possible to have a healthy Coke? Let me think…

Let’s take out the caffeine and other bad stuff and left a nice can of water. Now, that is a healthy “Coke”.

If you are really a die hard fan of Coke and you are taking vitamins daily, I guess you will still probably go for the familiar silver and red can, and popping vitamins on the side. Healthy or not, good or bad, just remember – Diet Coke Plus is still a Coke and Coke is a soda drink.

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8 responses so far ↓
  • webchic // Feb 27, 2008 at 2:30 PM

    There is no such a thing as HEALTHY COKE or any soft drinks really. Please read the label of ingredients care fully, you are wat you eat or drinks. There is enough natural sugar in all fruits. Please question yourself, do you need all those sugar, color, preservative and carbonate water in your body?? stay well and keep healthy. Don’t be fool by the marketing ploy. Cheers to all.

  • dailymuscle // Feb 29, 2008 at 11:58 AM

    Diet versions of soft drinks allow one to indulge without the guilt of consuming those extra calories. That’s what it really is. It’s a guilt-free option to cheat. The same reason people use artificial sweeteners in their coffee, tea, etc.

    Its not a health drink – it never will be, and I agree with you that water is the best think to drink (unless of course you participate in endurance exercise for over 60 mins, then you can consider a sports drink).

    So, I personally feel that your statement ‘Diet Coke Plus is still a Coke’ is misleading. ‘Diet Coke Plus is Still a Diet Coke’ is more like it.

  • Angie Tan // Mar 11, 2008 at 1:41 PM

    Water is still the best diet option drink. ;-)

  • Gisela // Jun 27, 2008 at 3:51 AM

    ¿Por qué no contratan a un traductor para que traduzca la página en lugar de utilizar un traductor automático? Esta página es un insulto al idioma español.

  • Anon // Jul 25, 2008 at 3:18 PM

    You use flavored vodka as an analogy? You think there’s real fruit in flavored vodka? What are you, a chick?

  • Tami // Nov 25, 2008 at 5:19 PM

    Anon – I think thats the point. There is no goodness in it. So there’s no way to logically think goodness and vitamins into it. Even IF you had it with fresh orange juice. There would still be vodka in it which is doing more damage than the juice is doing good

    And thanks for the chick comment… Speaking as a ‘chick’. Yea we are all dumb and believe advertising. Again thanks promoting that image.

  • James // Dec 19, 2008 at 11:30 PM

    I disagree with everybody and all who say that diet sodas are bad for you. They are GOOD for you, I may be the only person on the planet who says that, but I have been drinking Diet Pop for about 14 years now…10 a day and am considered by my doctor to be in GOOD Health. He keeps telling me to stop drinking because it’s bad for you, but why when it’s got so many pros and yes so many cons, but what doesn’t have pros and cons. Water has pros and cons…ask the people in Walkerton, ON, Third World Countries such as CUBA, and the people from the town in California that Erin Brockovich helped out….yes ask them about the Cons of Water…Enough Already, with the smashing of Diet Sodas…The pros for me: I’m succeptible to Weight Gain, Diet Soda helps prevent that, It helps me with the amount of Energy I need to get through my rigorous work days, It tastes great and is enjoyable with lunch and dinner. If it kills, then it kills slowly, but so does AIR, WATER, WAR, DISEASE, FAMINE, SUICIDE, MURDER, FOOD. That list can go on and on and on…Find something new to talk about, stop wasting all you time complaining about this crap and start using that energy to b more involved in getting North American cars to all run off Water or Electricity by 2020…There’s something worth arguing about. Leave Diet Soda alone and just edulge in it…for the love of God you live once and you should Enjoy it….

    THANK YOU

  • Tami // Dec 22, 2008 at 7:28 PM

    James

    Yes you are right. There is good and bad all over the world in everything we eat, drink and breathe. There’s a market for bottled water because some countries can’t drink tap water and we ‘think’ that it is purer.
    Years ago in England they drank Beer because the water was too dirty to drink. Not realising that the boiling of the water in the process was what killed the germs in the water. Does that mean that beer is better than water? Well no… obviously.
    Some Countries like India now drink coke and only coke because their water supply is a) depleated (funnily enough due to coke! irony much?) and b) because it is contaminated, yet they will walk miles and miles and miles to gather it and take it home. To boil it up and drink.

    There are many reason that they (dr’s, professionals, researchers, people who dedicate their lives to research and study) say that it is bad. I can take just 1. Artificial sweeteners are put in diet coke as it replaces the sugar right? A study was done that leads us to believe that these chemicals are carcinogenic. That is something that is already in the drink. Unlike Water…
    The situations that you point out where water has cons, seems to involve human particpation. Take the purest form of water and the purest of diet sodas, which is better?

    But I will say that you are right. Diet Soda does taste good and is enjoyable. Probably better than the amount of coffee I drink during the day! Probably better than taking a caffiene pill when tired. But I wont admit that it should replace water.

    “I’m succeptible to Weight Gain, Diet Soda helps prevent that, ”
    Then I will say that you are lucky! my friend gains weight only on fizzy drinks, doesn’t matter if they are diet or not. She is a combat instructor and can eat basically what she wants… but can’t drink it! :)

    Now to nit pick
    Cuba is not a 3rd world country, in fact the adult literacy rate is 99.8% thats higher than the USA at 93%. Not that the term 3rd world country should technically exist anymore. If you wanted to call it anything a 2nd world country could be used.

    “If it kills, then it kills slowly, but so does AIR, WATER, WAR, DISEASE, FAMINE, SUICIDE, MURDER, FOOD.”
    war, disease, suicide and murder don’t kill slowly, well disease might. However the impact is devestating i’ll admit. And I do understand your point
    You are right! Why are we arguing about this? Why are we wasting time debating these small trivial things in life? Why did you read the article and then comment about it? Ok i’m being too mean. My mum has started an orginsation about the birds and the bees, about creating wild life gardens, recycling, using green energies, talking about world problems. And sometimes it takes a small debate to bring in the bigger issues. I’ve been on marches, talked to the local MP’s and bored people silly with the ideas of green energies. There are more important things out there. I’ll grant you :)

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