After McDonald’s started serving supper with its 24-hour operating hours in Malaysia, Kentucky Fried Chicken (KFC) Malaysia has followed suit.
Not only that, KFC Malaysia has gone into breakfast market too starting December 2007.
As expected, KFC’s breakfast menu is not only Western oriented with sausage and chicken muffin, but also with porridge and even Nasi Lemak (a local popular breakfast). While McDonald’s focuses in marketing its primary beef menu, KFC is centered around chicken. Every combo comes with choice of coffee or tea. My friend has tried Noodles O’ Chicken set and his comment – an overpriced instant noodle. I told him that that should be expected since it is a fast food meal! For those who are keen to give KFC Breakfast a try, you can goto their 24 hours restaurant between 5 AM and 11 AM.
For many years, companies have spent time understood consumers’ behavior. They know that people are strapped for time, even for breakfast. City folks rather sleep another 15 minutes more than waking up earlier to prepare breakfast, even with the food like cereal and packaged fresh milk. Hoping them to cook in the morning almost impossible. It is much more convenient to grab something and go.
So, with fast food companies going after breakfast market, isn’t a good sign?
Category: Fitness News
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