You probably have seen weight loss product advertisements in TV or magazines. You know that it is too good to be true. You know it is not possible to shed the fat that easy. You know the claims are false. But, many are still falling into it.
Fortunately, some authorities are taking firm action now. In US, Federal Trade Commission (FTC) charges Slim Coffee for its falsely claims on its weight loss coffee. According to FTC, the company claims are not supported with reliable scientific studies. A fine of about $900K has been imposed.
The company claimed that the Slim Coffee contains Chromium, Garcinia, Green Tea extract and Hoodia Gordonii. It said that these ingredients would reduce appetite, burn fat and boost metabolism.
Individually, those ingredients have been studied but with only limited information. For example, limited research shows that Hoodia Gordonii could help curb appetite and Green Tea extract may slightly elevate metabolism. However, more studies are needed to determine if these supplements can promote weight loss. In fact, Slim Coffee does not disclose the amount of each ingredient, another suspicious red flag that indicates it may contain only a negligible amount of those ingredients.
The company also mentioned that Slim Coffee has been clinically proven to help consumers to lose weight, up to 5 pounds a week, without diet or exercise. In addition to dare the users with money back guarantee for the results, the company is willing to pay $1 for every pound any user has lost.
With ridiculously high price tag of $40 for just 20 oz of Slim Coffee per pack, no wonder the company can afford to stake $1 for every pound. So, you need to lose 40 pounds (about 18 kilogram) to get your $40, but I doubt you will get that money, no matter how much Slim Coffee you have drunk.
Why?
Because drinking Slim Cafe while eating junk food is not going to help anyone to lose weight. In fact, the user should be grateful if he does not become fatter.
Slim Coffee is not the first and will not be the last company promising weight loss without adjustment of lifestyle. If I were the marketing person for this coffee, instead of being so aggressive, I will tone down the claims by using the sentence of “May help weight loss” or “May help reduce appetite” and get away with the court case. But, it is too late.
So, the next time you see any weight loss product too good to be true, just walk away.
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mang0 // Nov 19, 2008 at 10:05 AM
Haha, often we see slim tea, now we have slim coffee! Can we have slim burgers too?
Tom Parker // Nov 20, 2008 at 5:30 AM
Glad to see the authorities are finally taking action against false health claims on foods. There’s a lot of brands I see that are similar to this. ‘Good for You’ pizzas, ‘Healthy Living’ burgers. They are obviously not good for you or healthy but somehow get away with labelling their products in this way.
musclemonster // Nov 25, 2008 at 12:40 AM
Hey mang0…slim burgers? Probably just veggie ones lol. I agree though, love the post, good info.
lisa // Jul 3, 2009 at 1:10 PM
were can i buy this green slim coffie because i wanna try and loose weight thank u i live in perth wa