Be Strong. Be Fit.


Who Else Want To Burn More Calories by Jogging with Power Diet Shoes?

posted on June 5th, 2009 ·


Months ago, I have published a post related to FitFlop, a fitness shoes, which was so popular in the UK. Now, here is another one – Power Diet Shoes by a Korean company. How nice it will be if you can lose more weight with a special shoes while you are exercising.

According to the Power Diet Shoes company: (more…)

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Why You Should Consider Free Weight Squat and Not Using Smith Machine?

posted on June 2nd, 2009 ·


In my earlier post of the barbell squat, I recommend beginner to start with Smith Machine. However, for those who have been training with Smith Machine for a while or those who dare to try for a different challenge, go for free weight squat.

While I was with Clark Hatch Subang Sheraton, I always stuck with Smith machine because it did not any power rack there. In this gym, finally, I had the chance to try on free weight squat. I went into the cage and I did my first squat without any weight attached to the straight bar. I kept looking at the front and side mirror to ensure I got form correct. It was not easy when comes to balancing, much tougher than what I expected. (more…)

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Chinese Don’t Like Sweet Oreo?

posted on May 30th, 2009 ·


In 1996, Kraft (third largest food company in the world after Nestle and PepsiCo) introduced Oreos to China customers. However, the cookie was not well accepted by Chinese there and the sales had been flat. Nine years later, the marketing team finally did a study and found out some interesting findings. The traditional Oreos were too sweet for Chinese too.

The team has developed 20 prototypes of Oreos which are less sweet. After rounds of feedback, Kraft decided to relaunch a reduced-sugar Oreo specifically for China market. Since then, the revenue has doubled and Oreo has become the number one cookie in China. If you look at this from the business perspective, it is indeed a smart move, though 9 years late. While many US companies are still trying to find foreign markets using their existing products in US, Oreo has learned its lesson.  So, the successful ones are those who localized their products in global market. (more…)

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See How Creative Old Spice Sell Its Body Wash with Pubic Hair Ad

posted on May 27th, 2009 ·


This advertisement video clip is very creative. It was done by Wieden and Kennedy Portland for Old Spice. Old Spice is a manufactured by Procter & Gamble. Not only the video, the advertisement even has a print version appearing in men’s magazine lately.

Yeah, I know that it is disgusting to show such a picture which soap has pubic hairs stuck on it. (more…)

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How To Build Body Like Hugh Jackman

posted on May 23rd, 2009 ·


By now, I believe that you have watched X-Men Origins: Wolverine.  Ryan Reynolds appeared as Deadpool, but the focus of this article is not him, it is on Hugh Jackman who played the role of Wolverine.  If you wonder how Hugh Jackman has trained to possess that stunning body shape, read on to find out more about Wolverine’s workout.


Standing at 6 feet 3, Hugh Jackman was 40 years old when he was shooting for X-Men Origins: Wolverine.  Unlike Ryan Reynold’s amazing transformation in Blade – Trinity, Hugh Jackman was already in pretty good shape before he took up Wolverine’s role.  What he lacked of was muscle mass.  He wanted a better ripped body.  Therefore, as early as 1 year before the shooting of the film started, Hugh Jackman began his training with his personal trainers, Steve Ramsbottom and Micheal Ryan. (more…)

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Has Your Doctor Ever Told You That You Are Overweight And Need To Lose Weight?

posted on May 19th, 2009 ·


According to a survey, about 66 percent of U.S adults are overweight or obese? However, only 12 percent of U.S. adults say they have ever been told by a doctor, nurse, or other health care professional about the weight issue. You may be wondering why these people were not told by doctors then. But, wait, should a doctor be responsible to inform his patient is overweight?

We have two camps of people here: (more…)

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