Be Strong. Be Fit.


Do Women Really Like Muscular Men?

posted on June 11th, 2009 ·


For those who have watched Transformers movie, not sure whether you remember a scene which Sam (Shia LaBeouf) tried to show off his bicep to Mikaela (Megan Fox) when the she told him that she likes guy with tight abs and big arms.

So, do women really like muscle men?

If they do, will they have a fling with those muscular men? (more…)

→ 26 CommentsCategory: Other Fitness/Sports Articles

Do You Talk on Phone at the Gym?

posted on June 8th, 2009 ·


Whenever I go, I have carry three items – car key, wallet and hand phone.  Hand phone has become a must have item in our daily lives, including the time we are at the gym.  It is a common scene in my gym to see people checking BlackBerry, replying text messages or talking on the phone. Nowadays, most phones are the music player too.  So, seeing someone bringing the phone to gym does not mean that they will talk on the phone.  May be they just use it as music player.

I bring my mobile phone with me in the gym and I do not put it in the locker.  The convenience of being able to make a call from anywhere is good, but being on the receiving makes running from my various responsibilities almost impossible.  However, I have few guidelines to get myself to follow in order not to distract others in the gym: (more…)

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Who Else Want To Burn More Calories by Jogging with Power Diet Shoes?

posted on June 5th, 2009 ·


Months ago, I have published a post related to FitFlop, a fitness shoes, which was so popular in the UK. Now, here is another one – Power Diet Shoes by a Korean company. How nice it will be if you can lose more weight with a special shoes while you are exercising.

According to the Power Diet Shoes company: (more…)

→ 1 CommentCategory: Fitness Gadget/Equipment

Why You Should Consider Free Weight Squat and Not Using Smith Machine?

posted on June 2nd, 2009 ·


In my earlier post of the barbell squat, I recommend beginner to start with Smith Machine. However, for those who have been training with Smith Machine for a while or those who dare to try for a different challenge, go for free weight squat.

While I was with Clark Hatch Subang Sheraton, I always stuck with Smith machine because it did not any power rack there. In this gym, finally, I had the chance to try on free weight squat. I went into the cage and I did my first squat without any weight attached to the straight bar. I kept looking at the front and side mirror to ensure I got form correct. It was not easy when comes to balancing, much tougher than what I expected. (more…)

→ 1 CommentCategory: Legs

Chinese Don’t Like Sweet Oreo?

posted on May 30th, 2009 ·


In 1996, Kraft (third largest food company in the world after Nestle and PepsiCo) introduced Oreos to China customers. However, the cookie was not well accepted by Chinese there and the sales had been flat. Nine years later, the marketing team finally did a study and found out some interesting findings. The traditional Oreos were too sweet for Chinese too.

The team has developed 20 prototypes of Oreos which are less sweet. After rounds of feedback, Kraft decided to relaunch a reduced-sugar Oreo specifically for China market. Since then, the revenue has doubled and Oreo has become the number one cookie in China. If you look at this from the business perspective, it is indeed a smart move, though 9 years late. While many US companies are still trying to find foreign markets using their existing products in US, Oreo has learned its lesson.  So, the successful ones are those who localized their products in global market. (more…)

→ 5 CommentsCategory: Fitness News

See How Creative Old Spice Sell Its Body Wash with Pubic Hair Ad

posted on May 27th, 2009 ·


This advertisement video clip is very creative. It was done by Wieden and Kennedy Portland for Old Spice. Old Spice is a manufactured by Procter & Gamble. Not only the video, the advertisement even has a print version appearing in men’s magazine lately.

Yeah, I know that it is disgusting to show such a picture which soap has pubic hairs stuck on it. (more…)

→ 1 CommentCategory: Funny Fitness Experience