Imagine one day, you walk into a laundry, getting ready to wash your clothes, suddenly you saw something inside the washer. It is a tiny T-shirt with a statement like this “Shrink a few sizes”. Now, what is your reaction?
Recently, the Ad Council and the U.S. Department of Health and Human Services are placing tiny T-shirts in dryers throughout New York City urging laundry-doers to “Shrink a few sizes.” The campaign, which is done by ad agency McCann-Erickson, is targeting laundromat patron. Quite some people are offended by that message,
People who are upset about this move have these following comments:
- The message is a sign of government intrusion into their private lives. They feel like being personally stalked.
- The campaign is just to fill the advertising creative director’s ego. They are suggesting why not the ad agency ask shorties to “grow few inches taller?”
Now, my take on this “Shrink a Few Sizes” campaign:
- I am wondering whether these tiny shirts are placed in every dryer. What if somebody who is underweight see the message instead? Are we telling them that they still have to grow few pounds down?
- Probably the ad agency is testing the use of public laundromat as an advertising delivery device. So, if privacy is the great concern, may be it is time to own a washing machine and dryer at home?
- Some overweight people are sensitive to see message like this. Even the intention is good, they may feel offended. The truth hurts, sometimes, especially an honest one. Some overweight people rather the message is told by doctors, and not to be insulted with a tiny shirt instead. The insensitivity issue of the message may not been thoroughly thought through.
- Overweight is a health issue. But, to tell others without offending their feeling is a complicated issue itself. If the campaign objectivity is to create a buzz, to a certain extent, it has done that. But, whether we will see people watching diet and exercising to lose weight after that, no one can be sure. I am hoping some one who actually say this while holding the shirt, “Wow. You know what. This cute message on this tiny shirt is so right. I need to lose weight!”
- Last but not least, the authority may consider doing some other things like subsidizing some pedometers to encourage to walk more or jog more with a message like this “Be active. Be healthy.” or “Be strong. Be fit” (the tag line of this blog). No doubt, the tiny shirt is cute, but who can really fit into it? It is going to be thrown away and therefore the money should be well spent.
What say you?
Category: Weight Loss
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