“Shrink a Few Sizes” Message Has Backfired in New York “收縮的幾個大小”消息了反效果在紐約

Imagine one day, you walk into a laundry, getting ready to wash your clothes, suddenly you saw something inside the washer.試想有一天，你走進一家洗衣店，準備洗你的衣服，你看到的東西突然在洗衣機內。 It is a tiny T-shirt with a statement like this “Shrink a few sizes”.這是一個很小的T卹的一份聲明中這樣的“收縮一些大小”。 Now, what is your reaction?現在，你有什麼反應？

Recently, the Ad Council and the US Department of Health and Human Services are placing tiny T-shirts in dryers throughout New York City urging laundry-doers to “Shrink a few sizes.” The campaign, which is done by ad agency McCann-Erickson, is targeting laundromat patron.最近，廣告委員會和美國衛生與人類服務是把微小的T恤衫在烘乾機整個紐約市要求洗衣，實干家的“收縮數的大小。”運動，它是由廣告公司麥肯光明，目標是洗衣店的贊助人。 Quite some people are offended by that message,相當一些人冒犯了這一信息，

People who are upset about this move have these following comments:人們誰是開心，這一舉措有這些如下意見：

• The message is a sign of government intrusion into their private lives. They feel like being personally stalked.該消息是一個信號， 政府侵入他們的私人生活。他們覺得自己被個人所纏擾。
• The campaign is just to fill the advertising creative director's ego .這項運動只是為了填補廣告創作總監的自我 。 They are suggesting why not the ad agency ask shorties to “grow few inches taller?”他們建議，為什麼不要求矮仔廣告代理，以“成長幾英寸的身高？”

Now, my take on this “Shrink a Few Sizes” campaign:現在，我就這個“收縮的幾個尺寸”的活動：

• I am wondering whether these tiny shirts are placed in every dryer. What if somebody who is underweight see the message instead? Are we telling them that they still have to grow few pounds down?我想知道這些微小的襯衫被放置在每個機。 如果誰是體重過輕的人看到消息呢？我們是否要告訴他們，他們仍然要增加幾磅呢？
• Probably the ad agency is testing the use of public laundromat as an advertising delivery device.可能是廣告公司正在測試使用公共洗衣店作為廣告交付設備。 So, if privacy is the great concern, may be it is time to own a washing machine and dryer at home?因此，如果隱私是高度關注， 可能是時候擁有一台洗衣機和烘乾機在家裡？
• Some overweight people are sensitive to see message like this.有些超重的人很敏感，看到這樣的消息。 Even the intention is good, they may feel offended .即使出發點是好的，他們會覺得被冒犯 。 The truth hurts, sometimes, especially an honest one.真相傷害，有時，特別是一個誠實的。 Some overweight people rather the message is told by doctors, and not to be insulted with a tiny shirt instead.有些超重的人，而該消息告訴醫生，不可侮的，而不是一個很小的襯衫。 The insensitivity issue of the message may not been thoroughly thought through.這個問題的敏感性的郵件可能無法得到徹底的考慮。



• Overweight is a health issue.肥胖是一個健康問題。 But, to tell others without offending their feeling is a complicated issue itself.但是，要告訴別人沒有得罪他們的感覺是一個複雜的問題本身。 If the campaign objectivity is to create a buzz, to a certain extent, it has done that.如果廣告系列的客觀性是建立一個動感，在一定程度上，它這樣做。 But, whether we will see people watching diet and exercising to lose weight after that, no one can be sure. I am hoping some one who actually say this while holding the shirt, “Wow.但是， 我們是否會看到人們觀看的飲食和運動減肥之後，沒有人可以肯定的。我希望有一說，這究竟是誰在持有的襯衫，“哇。 You know what.你知道什麼。 This cute message on this tiny shirt is so right.這個消息在這個可愛的小衫是正確的。 I need to lose weight!”我要減肥！“
• Last but not least, the authority may consider doing some other things like subsidizing some最後但並非最不重要，當局還可以考慮做其他一些事情想資助一些 pedometers 計步器 to encourage to walk more or jog more with a message like this “Be active. 鼓勵以步行或慢跑更這樣一條消息：“是活動的。 Be healthy.” or “Be strong.是健康的。“或”很強大。 Be fit” (the tag line of this blog).是適合“（即標籤行此博客）。 No doubt, the tiny shirt is cute, but who can really fit into it?毫無疑問，小襯衫是可愛，但誰又能真正適應呢？ It is going to be thrown away and therefore the money should be well spent.這將是丟掉，因此，錢應該用得其所。

What say you?你說呢？

Category: 分類： Weight Loss 減肥 Email This Post 通過電子郵件發送此帖

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