The target market for many gyms, especially the new ones, is no longer the bodybuilders, but the younger generation in urban. Den målmarked for mange fitnesscentre, især de nye, er ikke længere bodybuilders, men den yngre generation i byområder. In order to appeal to this group of customers, most gyms have appointed spokepersons or ambassador in their marketing campaigns. For at appellere til denne gruppe af kunder, de fleste fitnesscentre har udpeget spokepersons eller ambassadør i deres markedsføring kampagner.
California Fitness California Fitness
We have Jackie Chan for California Fitness (official name is actually Jackie Chan California Fitness Sports Clubs). Vi har Jackie Chan for Californien Fitness (officielle navn er faktisk Jackie Chan California Fitness Sports Clubs). He owns part of the club, so, not a surprise for him to take up the role. Han ejer en del af den klub, ja, ikke en overraskelse for ham at påtage sig den rolle. Jackie is one of the best-known names in Kung Fu films worldwide for his acrobatic fighting style. Jackie er en af de mest kendte navne i Kung Fu film i hele verden for hans akrobatiske kæmper stil.
True Fitness True Fitness
As for True Fitness, during its early days, it chose Elaine Daly , Miss Malaysia Universe 2003, as the official spoke person. Som for True Fitness, i sin vorden, er det valgte Elaine Daly, Miss Malaysia Universe 2003, som den officielle talte person.
A not so familiar face then replace Elaine Daly since then. En ikke så bekendt ansigt derefter erstatte Elaine Daly siden. However, lately, in Singapore, Joanne Peh has appeared in True Fitness advertisements. Men det seneste, i Singapore, Joanne Peh fremgår i True Fitness reklamer.
Celebrity Fitness Celebrity Fitness
Celebrity Fitness initially appointed Davina Veronica as the spoke person in year 2004. Celebrity Fitness oprindeligt udpeget Davina Veronica som talte person i år 2004. She was a famous Indonesian model. Hun var en berømt indonesiske model.
However, Amber Chia later took over the role from year 2006 till 2008. Men Amber Chia senere overtog rollen fra år 2006 til 2008.
Celebrity Fitness started its base in Indonesia before it expanded to Malaysia. Celebrity Fitness startede sin base i Indonesien, inden det udvides til Malaysia. I believe that the choice of Amber Chia over Davina Veronica is because of the change of focus from Indonesia to the untapped market in Malaysia which has booming population between the age of 20 and 40. Jeg tror, at valget af Amber Chia over Davina Veronica er på grund af det ændrede fokus fra Indonesien til uudnyttet marked i Malaysia som har højkonjunkturerne befolkning mellem en alder af 20 og 40.
Is Amber Chia real hot as a spokeperson for a gym? I don't know as I don't have any chance to touch her to check whether her body temperature is higher than 37 degree Celsius. Er Amber Chia real hot som et spokeperson til gym? Jeg ved ikke, som jeg ikke har nogen chance for at røre ved hende til at kontrollere, om hendes kropstemperatur er højere end 37 graden Celsius.
However, what is for sure, if Amber Chia really wears like this to workout in the gym, she will help the male members to improve their blood circulation . Men hvad er sikkert, hvis Amber Chia virkelig slidt som denne til workout i gymnastik, hun vil hjælpe de mandlige medlemmer for at forbedre deres blodcirkulation.
With or without any spokeperson, your Med eller uden spokeperson, din decision to choose a gym Beslutningen om at vælge en gym should not be influenced at all. bør ikke blive påvirket overhovedet. Don't put any false hope that you will be able to work out with these celebrities at the gym. Læg ikke nogen falsk håb, at du vil være i stand til at arbejde med disse berømtheder på gym. You have a better chance to see them in TV than in the gym. Du har en bedre chance for at se dem i tv end i gym.
If any gym wants to have good looking with fit spoke person, I hope one of the gyms will eventually sign up Nicol David – a Malaysian professional squash player who has won 2006 British Open and World Open. Hvis nogen gym ønsker at have en god leder med fit talte person, jeg håber, et af de fitnesscentre i sidste ende vil tilmelde dig Nicol David - en malaysisk faglige squash spiller, som har vundet 2006 British Open og World Open. How many world champion can Malaysia have? Hvor mange verdensstjerne kan Malaysia have? She is one, yet many gyms still preferred skinny model and forgetting some of the best athelete in Malaysia. Hun er en, men mange fitnesscentre stadig foretrukket tynd model og glemmer nogle af de bedste athelete i Malaysia.
What say you? Hvad siger du?
Did you like this post? Kunne du lide dette indlæg? Subscribe to MunFitnessBlog.com today Abonner på MunFitnessBlog.com dag . . It is free. Det er gratis.Related Posts Relaterede Stillinger
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Angie Tan Angie Tan // / / Oct 4, 2007 at 6:29 AM 4 oktober, 2007 at 6:29
Hahahahaa…. Hahahahaa .... I agree with you on the Amber Chia spokesperson on the gym that I go to. Jeg er enig med dig om Amber Chia talsmand på gym, at jeg går til.
She always look so “cold” whenever I look at her posters. Hun ser altid så "kold", når jeg ser på hendes plakater. She was supposed to look motivated and active but she did the stupid model thing… *roll eyes* Hun skulle til at se motiverede og aktive, men hun gjorde de dumme model ting ... * ruller øjne *
Skinny not always equals healthy. Mager ikke altid lig med sund. Prefer if they motivate us with real athletes and people. Foretrækker, hvis de motivere os med virkelige sportsfolk og mennesker. After all, the goal is to stay fit, not just model thin (for the gals)… Når alt kommer til alt, er målet at blive fit og ikke blot model tynde (for gals) ...
aw // w / / Oct 4, 2007 at 10:06 AM 4 oktober, 2007 at 10:06
I always thought Jackie Chan looks very gay in all the posters. Jeg har altid troet, Jackie Chan ser meget gay i alle plakater. He's just a step up from Richard Simmons, man. Han er bare et skridt op fra Richard Simmons, mand.
Look at the ridiculous leotards he wears with weird cut-outs and feminine poses! Kig på den latterlige leotards han slidt med weird cut-outs og feminine rejser!
I want an action hero, not a lady boy! Jeg ønsker en aktion helten, ikke en dame, knægt!
Elvina // Elvina / / Oct 4, 2007 at 1:47 PM 4 oktober, 2007 at 1:47
Mun, I truly agree with you on choosing Nicol David as the spokesperson. Mun, jeg virkelig er enig med dig om at vælge Nicol David som talsmand. I would rather choose someone who is fit n healthy looking as my fitness role model than those skinny pale looking models .. Jeg ville hellere vælge en, der er egnet n sunde ser som min fitness rollemodel end dem tynd bleg søger modeller .. LoL … Most of the skinny models dun really work out at gym to stay slim, they rather diet all the way … LOL ... De fleste af de mager modeller Dun virkelig arbejde på gym til at blive slank, men snarere kost hele vejen ...
Simon Paul // Simon Paul / / Oct 4, 2007 at 3:00 PM 4 oktober, 2007 at 3:00
Maybe Celebrity Fitness would one day chose my buddy/mentor as the role model. Måske Celebrity Fitness ville en dag valgte min ven / mentor som rollemodel. He was the Malaysia's youngest Mr. Selangor ever. Han var den Malaysia's yngste Mr. Selangor nogensinde. I know a lot of you don't know who he is, but I guess that you need to know this. Jeg kender en masse du ikke ved hvem han er, men jeg vil gætte på, at du behøver at vide dette. He's only 20 this year ;) Han er kun 20 i år;)
karen // Karen / / Aug 19, 2008 at 12:20 AM August 19, 2008 12:20
u know, last sun i was at my gym, the one at BVII..and they were shooting a new ad campaign for the gym..using new talent of cos, looks like amber chia isnt gonna be our spokesperson for long.. u know, sidste søndag var jeg på mit gym, den ene på BVII .. og de var skyde en ny annoncekampagne for gym .. bruge nye talenter af cos, udseende rav Chia isnt gonna være vores talsmand for længe .. no they arent using nicol, but at least they got someone who works out for real!! ikke de arent bruger nicol, men i det mindste fik de en, der arbejder for ægte!