The target market for many gyms, especially the new ones, is no longer the bodybuilders, but the younger generation in urban. Ciljni trg za mnoge telovadnic, zlasti novih, ni več bodybuilders, vendar mlajšo generacijo v mestnih. In order to appeal to this group of customers, most gyms have appointed spokepersons or ambassador in their marketing campaigns. Da bi se lahko vloži pritožba na to skupino kupcev, večina telovadnic so imenovani spokepersons ali veleposlanik v svojih tržnih kampanjah.
California Fitness California Fitnes
We have Jackie Chan for California Fitness (official name is actually Jackie Chan California Fitness Sports Clubs). Smo Jackie Chan za California Fitness (uradno ime je dejansko Jackie Chan California Fitness športni klubi). He owns part of the club, so, not a surprise for him to take up the role. On je lastnik dela v klubu, zato ni presenečenje za njega, da prevzame vlogo. Jackie is one of the best-known names in Kung Fu films worldwide for his acrobatic fighting style. Jackie je eden izmed najbolj znanih imen v Kung Fu filme po vsem svetu za svojo akrobatskih boju slog.
True Fitness True Fitnes
As for True Fitness, during its early days, it chose Elaine Daly , Miss Malaysia Universe 2003, as the official spoke person. Kar True Fitness, v svojih prvih dneh, je izbral Elaine Daly, Malezija Miss Universe 2003, kot uradne osebe govoril.
A not so familiar face then replace Elaine Daly since then. A ni tako seznanjeni obraz nato nadomestijo Elaine Daly od takrat. However, lately, in Singapore, Joanne Peh has appeared in True Fitness advertisements. Vendar pa v zadnjem času, v Singapurju, Joanne PEH je pojavil v True Fitness oglasi.
Celebrity Fitness Celebrity Fitness
Celebrity Fitness initially appointed Davina Veronica as the spoke person in year 2004. Celebrity Fitness prvotno imenoval Davina Veronica, kakor je govoril osebe v letu 2004. She was a famous Indonesian model. Bila je znameniti indonezijski model.
However, Amber Chia later took over the role from year 2006 till 2008. Vendar Amber Chia kasneje prevzel vlogo od leta 2006 do 2008.
Celebrity Fitness started its base in Indonesia before it expanded to Malaysia. Celebrity Fitness začel svojo bazo v Indoneziji, preden je razširjena v Maleziji. I believe that the choice of Amber Chia over Davina Veronica is because of the change of focus from Indonesia to the untapped market in Malaysia which has booming population between the age of 20 and 40. Verjamem, da je izbira Amber Chia nad Davina Veronica je zaradi spremembe težišča iz Indonezije za neizkoriščen trg v Maleziji, ki je v razcvetu prebivalstva v starosti med 20 in 40.
Is Amber Chia real hot as a spokeperson for a gym? I don't know as I don't have any chance to touch her to check whether her body temperature is higher than 37 degree Celsius. Je Amber Chia resnično vroče kot spokeperson za telovadnico? Ne vem, kako sem sploh nima možnosti, da ji dotik, da preveri, ali njena telesna temperatura je višja od 37 stopinja Celzija.
However, what is for sure, if Amber Chia really wears like this to workout in the gym, she will help the male members to improve their blood circulation . Vendar, kar je gotovo, če Amber Chia res všeč, da nosi Trening v telovadnici, ona bo pomagalo moških članov za izboljšanje njihovih krvni obtok.
With or without any spokeperson, your Z ali brez spokeperson, vaš decision to choose a gym odločitev, da izberejo telovadnice should not be influenced at all. ne sme vplivati na vse. Don't put any false hope that you will be able to work out with these celebrities at the gym. Ne dajajte lažno upanje, da boste lahko dela s temi slavnimi v telovadnici. You have a better chance to see them in TV than in the gym. Imaš boljšo priložnost videti v TV, kot v telovadnici.
If any gym wants to have good looking with fit spoke person, I hope one of the gyms will eventually sign up Nicol David – a Malaysian professional squash player who has won 2006 British Open and World Open. Če katerikoli telovadnice želi imeti dobre iskali fit govoril z osebo, upam, da je eden od telovadnic sčasoma prijavite Nicol David - malezijskim strokovnih squash player, ki je osvojila 2006 British Open in Svetovno Odpri. How many world champion can Malaysia have? Koliko svetovni prvak lahko Malezijo? She is one, yet many gyms still preferred skinny model and forgetting some of the best athelete in Malaysia. Bila je ena, še mnogo telovadnic še raje suho model in pozabijo nekatere izmed najboljših athelete v Maleziji.
What say you? Kaj pravite na to?
Did you like this post? Ali vam je všeč ta post? Subscribe to MunFitnessBlog.com today Naročite se na MunFitnessBlog.com danes . . It is free. Je zastonj.Related Posts Podobni Posts
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Angie Tan Angie Tan // / / Oct 4, 2007 at 6:29 AM 4. oktober 2007 ob 6:29
Hahahahaa…. Hahahahaa .... I agree with you on the Amber Chia spokesperson on the gym that I go to. Strinjam se s tabo o Amber Chia spokesperson na telovadnice, da sem šla.
She always look so “cold” whenever I look at her posters. Vedno je videti tako "hladno", kadarkoli pogledam na njo plakatov. She was supposed to look motivated and active but she did the stupid model thing… *roll eyes* Morala bi videti motivirani in aktivni, vendar ona ni neumna stvar model ... * roll oči *
Skinny not always equals healthy. Suhi ni vedno enako zdravi. Prefer if they motivate us with real athletes and people. Ljubše, če nas motivira s pravimi športniki in ljudi. After all, the goal is to stay fit, not just model thin (for the gals)… Po vsem, cilj je, da ostanejo primerni, ne le vzorec tankih (za gals) ...
aw // AW / / Oct 4, 2007 at 10:06 AM 4. oktober 2007 ob 10:06
I always thought Jackie Chan looks very gay in all the posters. Vedno sem mislil, da Jackie Chan zelo gej v vseh plakatov. He's just a step up from Richard Simmons, man. On je samo korak od Richard Simmons, človek.
Look at the ridiculous leotards he wears with weird cut-outs and feminine poses! Poglej na smešno leotards ga nosi s čudno cut-outs in ženstvenega predstavlja!
I want an action hero, not a lady boy! Hočem akcijski junak, ne damo fant!
Elvina // Elvina / / Oct 4, 2007 at 1:47 PM 4. oktober 2007 ob 1:47
Mun, I truly agree with you on choosing Nicol David as the spokesperson. Mun, sem resnično strinjam s tabo o izbiri Nicol David kot govornik. I would rather choose someone who is fit n healthy looking as my fitness role model than those skinny pale looking models .. Jaz bi raje izberejo nekoga, ki ustreza n zdravih gledaš kot moj fitnes vzor od tistih Vitek bledo gledaš modele .. LoL … Most of the skinny models dun really work out at gym to stay slim, they rather diet all the way … LOL ... Most of the Vitek modeli Sivosmeđ res dela na telovadnici, da ostanete suhi, so precej prehrani vse pot ...
Simon Paul // Paul Simon / / Oct 4, 2007 at 3:00 PM 4. oktober 2007 ob 3:00
Maybe Celebrity Fitness would one day chose my buddy/mentor as the role model. Mogoče Celebrity Fitness bi izbrali en dan mojega kolega / mentor kot vzornik. He was the Malaysia's youngest Mr. Selangor ever. Bil je med Malezijo najmlajših G. Selangor kdaj. I know a lot of you don't know who he is, but I guess that you need to know this. Veliko vem o vas ne vem kdo je, ampak mislim, da boste morali to vedeti. He's only 20 this year ;) On je samo 20 v tem letu;)
karen // Karen / / Aug 19, 2008 at 12:20 AM 19. avgust 2008 ob 12:20
u know, last sun i was at my gym, the one at BVII..and they were shooting a new ad campaign for the gym..using new talent of cos, looks like amber chia isnt gonna be our spokesperson for long.. in veš, zadnja nedelja in je bil na moje telovadnice, ki je na BVII .. in so streljanje novo oglaševalsko akcijo za gimnastiko .. uporabo novih talent cos, izgleda oranžna Chia isnt bo naša predstavnica za dolgo .. no they arent using nicol, but at least they got someone who works out for real!! no oni arent uporabo nicol, najmanj pa so dobili nekoga, ki dela za resnično!