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Will You Allow McDonald’s to Advertise on Kids’ Report Card?

May 7th, 2008 · 2 Comments ·
 
 

We have seen fast food advertisements in television, newspaper or billboard. But have you seen McDonald’s advertisement appearing on kids’ report card? It happened in Florida. The advertisement appears on report card envelopes for students from kindergarten to 5th grade.

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Mun’s comment:

  • If only kids with good academic results get the Happy Meal. After 5 years, from the body shape, probably I shall guess who are getting good results.
  • I am not so sure what makes the school needs money so much that it agrees to have that advertisement to promote unhealthy food to children. From what I read, McDonald’s paid $1,600 for printing costs associated with producing the report cards for the 27,000 students. For that little amount, fire the school board, please. Should asked more money. Or may be US government should consider cutting military spending and use the money for the report cards.

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  • If you look carefully at the report card, you will realize that the advertisement actually reward students who get good result. As much as I am glad that McDonald’s is encouraging children to get good results, but I hope that kids learn because of knowledge and not because of hoping to get Happy Meal. May be, McD should consider offering only grilled chicken with apple pies and not hamburger with fries in its Happy Meal. However, given a choice, schools should opt for sports drink, milk or other healthy food companies for sponsorship.
  • Really, next time I walk into a school, I hope not to see the canteen or hall has words like these “This building is donated by Burger King”. I also hope that the teacher will NOT say this, “Today, the class is brought to you by finger licking good Kentucky Fried Chicken”. Seriously, if fast food is not allowed to operate in school cafeteria, I do not see a reason it can have a place on report cards or its envelope.
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  • Looking at the bigger picture, it may not be fair if we just point fingers at fast food companies for kids’ obesity issue. How about Sony, Toshiba and Panasonic? Why? When kids sit in front of these televisions all days and not exercising, they may be getting fatter too. So, no doubt, in this case, school is an educational facility and kids may be influenced with what they have seen there. But, I do not entirely blame the school. After all, parents are the one who have greater influence on children’s diet. Don’t you agree? In fact, so far only one complaint made by a parent regarding this report card fiasco. I am not sure about other parents. Guess they all are happy to get a free Happy Meal for their kids because they go there anyway.

Off topic, wonder any condom company is willing to sponsor my companies pay slip paper for the staffs?

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Category: Fitness News


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2 responses so far ↓
  • alfonto // May 7, 2008 at 2:46 PM

    hi Mun, i enjoy reading your blog. Very informative and update always come every few days. I used to like reading dailymuscle, but this dude don’t update anymore. Dailymuscle, if you read this. UPDATE!!!!!! thanks mun for allowing this dailymuscle-bashing comment. but, seriously, I “dig” your blog. keep up the good work. keep me motivated. ciao.

  • Mun // May 7, 2008 at 2:54 PM

    Hi alfonto: I have contacted Dailymuscle last week. His Web host has caused some technical issues with the website. DM is not able to publish any new post now. Furthermore, he is also swamped with work now. However, he promised that he will be back once he has the time.

    Let’s hope things will sort out soon.

    Cheers.

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