Mars has produced a new pack for three of its candies which come in the portion which is just 100 calories. Mars har produceret en ny pakke for tre af sine slik, som er kommet i den del, der er kun 100 kalorier. These candies are 3 Musketeers, Twix and Milk Chocolate M&Ms. Disse slik er 3 Musketerer, Twix og Milk Chocolate M & Ms These candies have identical in ingredients to their full sized counterparts, just that their packing has been reduced to much smaller size. Disse slik er identiske i ingredienser til deres fulde størrelse kolleger, bare, at emballagen er blevet reduceret til meget mindre størrelse. In US, for a total of 5 ounces of these 100-calorie candies packaging, you need to pay about $2.50. I USA, for i alt 5 ounces disse 100 kalorieindhold slik emballage, skal du betale omkring $ 2,50.
People may like these 100-pack candies because of this reason – having smaller pack make them eat less often. Folk kan lide disse 100-pack slik på grund af denne grund - der mindre pakke gøre dem spise mindre ofte. Say, they buy a 100-calories pack, once they finish it, they seldom will drive back to the store and get another one. Siger, de køber en 100 kalorier pack, når de er færdige med det, de sjældent vil køre tilbage til butikken og få en ny. Imagine if they bought a 60-serving pack, they may eat non-stop until they finish it. Forestil dig, hvis de købte en 60-tjener pack, de kan spise non-stop, indtil de er færdige med det. So, in their mind, they will say small pack will help their self-control. Så i deres sind, vil de sige lille pakke vil hjælpe deres selvkontrol.
Mun's Comment: Mun's kommentar:
- People are actually paying premium for these pre-portioned M&Ms. Folk er faktisk betaler præmien for disse præ-portionerede M & Ms Probably because of the additional packaging, more packaging material is required. Sandsynligvis på grund af den ekstra emballage, mere emballage er påkrævet. But, I believe that the company is taking advantage of people's perception that this 100-calories is “healthier” . Men jeg tror, at virksomheden udnytter folks opfattelse, at denne 100-kalorier er "sundere".
- The normal package of Twix actually has 80 calories. Den normale pakke Twix faktisk har 80 kalorier. So, when the company has 100-calories package, it actually has additional 20 calories. Så, når selskabet har 100 kalorier pakke, det faktisk har yderligere 20 kalorier.
- Apart from that, 100-calorie packaging may encourage people to eat junk food because in a way, it is telling people that it is acceptable to eat as long as it is 100 calories . Bortset fra, at 100-kalorie-emballage kan tilskynde folk til at spise junk food, fordi på en måde, er det at fortælle folk, at det er acceptabelt at spise, så længe det er 100 kalorier. Junk food is still junk food, regardless 50 or 100 calories of M&M. Junk food er stadig junk food, uanset 50 eller 100 kalorier af M & M.
M&M is not the first and it will not be the last candy having 100 calorie packaging. We will see more similar creative gimmick coming. M & M er ikke den første, og det vil ikke være den sidste slik have 100 kalorier emballage. Vi vil se flere lignende kreative gimmick kommer.
Over long term, people who eat 100-calorie candy may be poorer (because of the premium they pay) and fatter (because they may still eat the same amount of candy). Over lang sigt, som mennesker spiser 100 kalorier slik kan være fattigere (på grund af den præmie, de betaler) og federe (fordi de stadig kan spise den samme mængde af slik). In short, 100 calories is just another marketing gimmick. Kort sagt, er 100 kalorier bare en markedsføring gimmick.
Category: Kategori: Fitness News Fitness News 
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Tom Parker Tom Parker // / / Dec 14, 2008 at 9:51 PM 14 december 2008 kl 9:51
Totally agree Mun. Helt enig Mun. It is a clever marketing gimic but ultimately it is just encouraging people to eat more junk food. Det er en klog markedsføring gimic men i sidste ende er det bare at tilskynde folk til at spise mere junk food. A banana or an apple is less than 100 calories and has much more nutritional vale. En banan eller et æble, er mindre end 100 kalorier og har meget mere ernæringsmæssige vale.
Kelly Kelly // / / Dec 15, 2008 at 9:15 AM 15 december 2008 kl 9:15
No I will not! Nej, jeg vil ikke! Sugar is very addictive for me and I'd probably scarf down the whole box then go back out for some ice-cream. Sukker er meget vanedannende for mig, og jeg ville nok tørklæde ned hele feltet og derefter gå tilbage ud for nogle is. But, hey, that's me. Men, hey, det er mig. :) :)
Angie Tan Angie Tan // / / Dec 15, 2008 at 5:13 PM 15 december 2008 kl 5:13
Marketing mumbo-jumbo… Don't be fooled by this!! Marketing mumbo-jumbo ... Lad dig ikke narre af dette!
People tend to feel less guilt by buying “healthier” but in fact, a whole new mindset is required in order to be healthier, ie yes, if you want to eat candy, go ahead but in smaller and controlled portions. Folk har en tendens til at føle sig mindre skyldfølelse ved at købe "sundere", men i virkeligheden er en helt ny tankegang, der kræves for at blive sundere, det vil sige ja, hvis du ønsker at spise slik, gå videre, men i mindre og kontrolleret portioner.
Better to change the mind to eat healthier such as fruits and vegetables than to fall for this mumbo-jumbo. Bedre til at ændre mening at spise sundere, såsom frugt og grøntsager, end at falde for denne mumbo-jumbo. ;-) ;-)