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A Provocative Advertisement About Obesity Problem

September 19th, 2009 · 10 Comments ·


Some time ago, in US, someone came out with this “Obesity Is Suicide” campaign. The intention is good, but some people are making noise. The key reason some people are complaining because this advertisement is not a “public service” announcement. At the bottom of the poster is a bariatric surgery Web address. Bariatric surgery, which is also known as weight loss surgery, is the various surgical procedures performed to treat obesity by modification of the gastrointestinal tract to reduce nutrient intake or absorption.



A guy (a suicide bomber to be exact) having cheese “bombs” tied to his body


A lady was “killed” with candy (looks like M&M) on her hand.

Mun’s Comment:

  • If not because of the commercial intention, the advertisements are quite good. Food we put into mouths is physically shaping us. Eating unhealthily are killing us “slowly”. Similar with smoking, obesity is not a crime, but it is a slow suicide. May be some people will say global warming will lead to ice age when most places will be flooded with cold water. People who have the most body fat will survive whereas the skinniest will freeze to death. OK, that is a joke.
  • Again, advertisements like these will get some people roaring for discrimination or insensitiveness. If that is the case, the creator probably has achieved the objective of the campaign – getting noticed.
  • Though I like the advertisements, I do not recommend unnecessary surgery like bariatric surgery when we have other ways for weight control. Eating well and exercising are better alternatives. In fact, even after the surgery, if one does not follow a good diet plan, he will still gain weight and end up getting more ill. So, bariatric surgery is not a quick fix for obesity.

If you are obese, take the advertisements with pinch of salt. Think positively. Act positively.



Category: Weight Loss

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10 responses so far ↓
  • kennymah // Sep 19, 2009 at 12:02 PM

    I think the first advertisement in particular is really effective. Pity that it isn’t a PSA though. No quick fixes, please!

  • Maurice // Sep 20, 2009 at 11:02 PM

    Wow! A lot of people have been misled and its great to see the other side of the coin.

  • sylvesteR // Sep 20, 2009 at 11:58 PM

    The message of the advertisement is good but it should not be used as a mean to attract attention. Just not right!!

  • Maurice // Sep 21, 2009 at 7:24 AM

    Know where you’re coming from Sylvester. Still its fair that both sides are now out in the open.

  • astrothsknot // Sep 22, 2009 at 5:12 AM

    All it’s making me do is crave sausages.

  • kerriaround // Sep 23, 2009 at 7:19 AM

    The ads do get a point across – obesity does shorten lifespan. Unfortunately, not everyone is successful at losing weight with diet and exercise. While gastric bypass is drastic and effective (the diagrams above), there are also safer and less invasive options, primarily adjustable gastric banding, which restricts food but does not alter the anatomy. For many people, weight loss surgery is a last resort treatment for morbid obesity. It may not be for everyone, but it has helped many people too.

  • gagreflex // Sep 23, 2009 at 8:53 PM

    Meat isn’t bad for you. Rice, bread & noodles are!

  • Yavor // Oct 2, 2009 at 5:10 PM

    I approve of the ads. People shoudl start respecting themselves more and get healthy.

  • Tara // Feb 15, 2011 at 5:59 AM

    the suicide bomber isn’t wearing cheese….. It’s butter. Seriously.

  • Geograhic // Aug 16, 2011 at 12:39 AM

    Most people don’t understand they are constantly either gaining fat, or losing fat. There is no in-between. Some people justify binging or giving up because they hit a small road-block. This isn’t an all or nothing game. For example, when I was overweight, if I ate an unhealthy lunch, I’d go ahead and eat an unhealthy dinner since I already “messed up” the day. Or I’d say, I’ll start eating healthy on Monday since I’ve already eaten poorly this weekend. Every person at times eats too much.

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