Be Strong. Be Fit.


Suppress Food Cravings May Not Work

January 27th, 2008 · 1 Comment ·


The more you try to avoid chocolate, the more likely you will end up eating more. Who said so?

According to a research based on 134 students at Hertfordshire University in the UK, who who tried to suppress their cravings ate about 8 chocolates whereas those who had not done so ate about 5 chocolates. Source

From psychological perspective, if we set an impossible goal like “never drink Coke again” or “never smoke again”, automatically, we will think about it. It is like thought suppression.

If I tell you not to think about fat superman, you may still think about fat superman.

Don’t think about fat superman.

Don’t think about fat superman.

Don’t think about FAT SUPERMAN.

I bet you still think about how fat superman looks like.


So, looks as if suppressing the crave may not work. The better approach is to minimize these junk food and not try to completely avoid it or think about it. That is why I have Coke in my fridge and I eat French fries too. I give in occasionally to spoil myself after weeks of hard work in the gym. How about you?



Category: Weight Loss

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1 response so far ↓
  • webchic // Jan 27, 2008 at 10:24 AM

    No, I don’t agree with those perspectives at all, I haven’t been drinking coke or soft drinks at all for years, I can’t even remember when it was the last time I drink it. I don’t even feel craving for it these day. You know how I attack the craving? JUST READ THE LABEL. Once you know whats in there, you would never want to put those ingredients in your mouth ever again!!!

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